Southern Charm vs Ammonite
Where Southern Charm belongs to Benjamin Moore's range, Ammonite is a Farrow & Ball color. Hue-wise, Southern Charm belongs to the beige-pink family and Ammonite to the beige-greige family. Ammonite (LRV 69) reflects noticeably more light than Southern Charm (LRV 49), a difference of 20 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 16.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Southern Charm vs Ammonite Simulated Comparison
5 simulated room previews — drag the slider on each to see Southern Charm on one side and Ammonite on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Southern Charm comparisons
See how Southern Charm stacks up against other well-photographed colors across different brands and tones.
