Ultra White vs Pure White
Ultra White (Benjamin Moore) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Ultra White belongs to the green-white family and Pure White to the beige-greige family. Their light reflectance values are nearly the same — 83 vs 84 — so neither will read significantly brighter or darker than the other. Where Ultra White leans green, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 2.4 puts them in subtle territory — distinguishable in direct comparison, less so from across a room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Ultra White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ultra White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ultra White comparisons
See how Ultra White stacks up against other well-photographed colors across different brands and tones.
Their light reflectance is nearly identical (LRV 83 vs 83), so neither reads brighter in a room.
Ultra White reflects far more light (LRV 83 vs 69), opening up a space where Ammonite encloses it.
At LRV 83 vs 6, Ultra White is decisively the brighter choice.
Ultra White reflects far more light (LRV 83 vs 52), opening up a space where Purbeck Stone encloses it.
Ultra White reflects far more light (LRV 83 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 83 vs 52, Ultra White is decisively the brighter choice.
Ultra White reflects far more light (LRV 83 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 83 vs 58, Ultra White is decisively the brighter choice.
At LRV 83 vs 27, Ultra White is decisively the brighter choice.
Ultra White reflects far more light (LRV 83 vs 43), opening up a space where French Gray encloses it.
Ultra White reflects far more light (LRV 83 vs 4), opening up a space where Naval encloses it.
At LRV 83 vs 55, Ultra White is decisively the brighter choice.
At LRV 83 vs 13, Ultra White is decisively the brighter choice.
At LRV 83 vs 44, Ultra White is decisively the brighter choice.
Ultra White reflects far more light (LRV 83 vs 21), opening up a space where Artichoke encloses it.
At LRV 83 vs 66, Ultra White is decisively the brighter choice.
A 9-point LRV gap (83 vs 74) makes Ultra White the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 83 vs 83), so neither reads brighter in a room.
At LRV 83 vs 12, Ultra White is decisively the brighter choice.
At LRV 83 vs 68, Ultra White is decisively the brighter choice.
Ultra White reflects far more light (LRV 83 vs 41), opening up a space where Dix Blue encloses it.
Ultra White reflects far more light (LRV 83 vs 68), opening up a space where Calamine encloses it.
Ultra White reflects far more light (LRV 83 vs 25), opening up a space where Treron encloses it.
At LRV 83 vs 12, Ultra White is decisively the brighter choice.
At LRV 83 vs 45, Ultra White is decisively the brighter choice.
Ultra White reflects far more light (LRV 83 vs 31), opening up a space where Pale Green encloses it.
Ultra White reflects far more light (LRV 83 vs 7), opening up a space where Pine Needle encloses it.
Ultra White reflects far more light (LRV 83 vs 24), opening up a space where Cement grey encloses it.
Ultra White reflects far more light (LRV 83 vs 57), opening up a space where Guilford Green encloses it.
Ultra White reads slightly lighter (LRV 83 vs 72), a gap that shows most in low-lit rooms.