Willow vs Pure White
Where Willow belongs to Benjamin Moore's range, Pure White is a Sherwin-Williams color. Hue-wise, Willow belongs to the greige-grey family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Willow (LRV 9), a difference of 75 points that becomes especially apparent in rooms with limited natural light. Willow runs red while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 59.7, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Willow vs Pure White in Real Spaces
1 real room side by side. Seeing Willow and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
House
Seen across an entire facade, subtle tonal differences become pronounced. What reads as nearly the same on a chip often reads as clearly different at scale. Pure White reflects noticeably more light off the walls, making the space read more open than Willow.
Color Details
Willow vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Willow on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Willow comparisons
See how Willow stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 9, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 9), opening up a space where Willow encloses it.
Evergreen Fog reflects far more light (LRV 30 vs 9), opening up a space where Willow encloses it.
Agreeable Gray reflects far more light (LRV 60 vs 9), opening up a space where Willow encloses it.
At LRV 58 vs 9, Accessible Beige is decisively the brighter choice.
At LRV 27 vs 9, Denim Drift is decisively the brighter choice.
French Gray reflects far more light (LRV 43 vs 9), opening up a space where Willow encloses it.
At LRV 55 vs 9, Tranquil Dawn is decisively the brighter choice.
At LRV 44 vs 9, Hardwick White is decisively the brighter choice.
At LRV 66 vs 9, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 9, Shoji White is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 9), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 9 vs 8), so neither reads brighter in a room.
At LRV 68 vs 9, Skimming Stone is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 9), so neither reads brighter in a room.
At LRV 45 vs 9, Saybrook Sage is decisively the brighter choice.
Pale Green reflects far more light (LRV 31 vs 9), opening up a space where Willow encloses it.
With LRVs of 9 and 7, the two reflect almost the same amount of light.
Cement grey reflects far more light (LRV 24 vs 9), opening up a space where Willow encloses it.
Guilford Green reflects far more light (LRV 57 vs 9), opening up a space where Willow encloses it.
Just Walnut reflects far more light (LRV 72 vs 9), opening up a space where Willow encloses it.