Fairytale vs Pure White
Where Fairytale belongs to Cloverdale Paint's range, Pure White is a Sherwin-Williams color. Hue-wise, Fairytale belongs to the purple family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Fairytale (LRV 73), a difference of 11 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 11.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Fairytale vs Pure White in Real Spaces
4 real rooms side by side. Seeing Fairytale and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Fairytale would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Fairytale.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Fairytale.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Fairytale.
Color Details
Fairytale vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Fairytale on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Fairytale comparisons
See how Fairytale stacks up against other well-photographed colors across different brands and tones.
A 10-point LRV gap (83 vs 73) makes White Dove the marginally brighter of the two.
Fairytale reflects far more light (LRV 73 vs 52), opening up a space where Purbeck Stone encloses it.
Fairytale reflects far more light (LRV 73 vs 30), opening up a space where Evergreen Fog encloses it.
Fairytale reflects far more light (LRV 73 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 73 vs 58, Fairytale is decisively the brighter choice.
At LRV 73 vs 27, Fairytale is decisively the brighter choice.
Fairytale reflects far more light (LRV 73 vs 43), opening up a space where French Gray encloses it.
At LRV 73 vs 55, Fairytale is decisively the brighter choice.
At LRV 73 vs 44, Fairytale is decisively the brighter choice.
A 7-point LRV gap (73 vs 66) makes Fairytale the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 74 vs 73), so neither reads brighter in a room.
At LRV 73 vs 12, Fairytale is decisively the brighter choice.
At LRV 73 vs 8, Fairytale is decisively the brighter choice.
A 5-point LRV gap (73 vs 68) makes Fairytale the marginally brighter of the two.
At LRV 73 vs 12, Fairytale is decisively the brighter choice.
At LRV 73 vs 45, Fairytale is decisively the brighter choice.
Fairytale reflects far more light (LRV 73 vs 31), opening up a space where Pale Green encloses it.
Fairytale reflects far more light (LRV 73 vs 7), opening up a space where Pine Needle encloses it.