Frozen Custard vs Pure White

Frozen Custard is a Cloverdale Paint color while Pure White comes from Sherwin-Williams. Frozen Custard reads as beige, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 66, Pure White will read as the brighter of the two — a 18-point gap that matters most in north-facing or low-light rooms. At ΔE 20.1, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Frozen Custard vs Pure White in Real Spaces

4 real rooms side by side. Seeing Frozen Custard and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Frozen CustardFrozen Custard 0243 by Cloverdale Paint — Living Room

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Pure WhitePure White SW 7005 7005 living room

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Bedroom

Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Frozen Custard would.

Frozen CustardFrozen Custard 0243 by Cloverdale Paint — Bedroom

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Pure White7005 bedroom painted in Sherwin-Williams Pure White

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Kitchen

Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Frozen Custard would.

Frozen CustardFrozen Custard 0243 by Cloverdale Paint — Kitchen

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Pure WhiteSherwin Williams Pure White 7005 kitchen cabinets

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Bathroom

Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Frozen Custard would.

Frozen CustardFrozen Custard 0243 by Cloverdale Paint — Bathroom

@visualization

Pure WhiteWhite 7005 bathroom in Pure White by Sherwin Williams

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Color Details

Frozen Custard
Cloverdale Paint · 0243
LRV66.0
BrandCloverdale Paint
Number0243
Undertone
Temperature
BrightnessLight
Pure White
Sherwin-Williams · 7005
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Frozen Custard vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Frozen Custard on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Frozen Custard comparisons

See how Frozen Custard stacks up against other well-photographed colors across different brands and tones.

Frozen Custard
Ammonite
Frozen Custard
Ammonite
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Farrow & Ball
Ammonite
LRV 69

With LRVs of 69 and 66, the two reflect almost the same amount of light.

White Dove
Frozen Custard
White Dove
Frozen Custard
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 83 vs 66, White Dove is decisively the brighter choice.

Frozen Custard
Iron Ore
Frozen Custard
Iron Ore
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 6, Frozen Custard is decisively the brighter choice.

Frozen Custard
Purbeck Stone
Frozen Custard
Purbeck Stone
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Frozen Custard reflects far more light (LRV 66 vs 52), opening up a space where Purbeck Stone encloses it.

Frozen Custard
Evergreen Fog
Frozen Custard
Evergreen Fog
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Frozen Custard reflects far more light (LRV 66 vs 30), opening up a space where Evergreen Fog encloses it.

Frozen Custard
Mizzle
Frozen Custard
Mizzle
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Farrow & Ball
Mizzle
LRV 52

At LRV 66 vs 52, Frozen Custard is decisively the brighter choice.

Frozen Custard
Agreeable Gray
Frozen Custard
Agreeable Gray
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Frozen Custard reads slightly lighter (LRV 66 vs 60), a gap that shows most in low-lit rooms.

Frozen Custard
Accessible Beige
Frozen Custard
Accessible Beige
Cloverdale Paint
Frozen Custard
0243 · LRV 66

A 8-point LRV gap (66 vs 58) makes Frozen Custard the marginally brighter of the two.

Frozen Custard
Denim Drift
Frozen Custard
Denim Drift
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 27, Frozen Custard is decisively the brighter choice.

Frozen Custard
French Gray
Frozen Custard
French Gray
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Frozen Custard reflects far more light (LRV 66 vs 43), opening up a space where French Gray encloses it.

Frozen Custard
Naval
Frozen Custard
Naval
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Sherwin-Williams
Naval
LRV 4

Frozen Custard reflects far more light (LRV 66 vs 4), opening up a space where Naval encloses it.

Frozen Custard
Tranquil Dawn
Frozen Custard
Tranquil Dawn
Cloverdale Paint
Frozen Custard
0243 · LRV 66

A 11-point LRV gap (66 vs 55) makes Frozen Custard the marginally brighter of the two.

Frozen Custard
Bancha
Frozen Custard
Bancha
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Farrow & Ball
Bancha
LRV 13

At LRV 66 vs 13, Frozen Custard is decisively the brighter choice.

Frozen Custard
Hardwick White
Frozen Custard
Hardwick White
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 44, Frozen Custard is decisively the brighter choice.

Frozen Custard
Artichoke
Frozen Custard
Artichoke
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Sherwin-Williams
Artichoke
LRV 21

Frozen Custard reflects far more light (LRV 66 vs 21), opening up a space where Artichoke encloses it.

Balboa Mist
Frozen Custard
Balboa Mist
Frozen Custard
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Their light reflectance is nearly identical (LRV 66 vs 66), so neither reads brighter in a room.

Frozen Custard
Shoji White
Frozen Custard
Shoji White
Cloverdale Paint
Frozen Custard
0243 · LRV 66

A 8-point LRV gap (74 vs 66) makes Shoji White the marginally brighter of the two.

Frozen Custard
Snowbound
Frozen Custard
Snowbound
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Sherwin-Williams
Snowbound
LRV 83

At LRV 83 vs 66, Snowbound is decisively the brighter choice.

Frozen Custard
Pigeon
Frozen Custard
Pigeon
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Farrow & Ball
Pigeon
LRV 51

Frozen Custard reflects far more light (LRV 66 vs 51), opening up a space where Pigeon encloses it.

Frozen Custard
Pewter Green
Frozen Custard
Pewter Green
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 12, Frozen Custard is decisively the brighter choice.

Frozen Custard
Duck Green
Frozen Custard
Duck Green
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 8, Frozen Custard is decisively the brighter choice.

Frozen Custard
Skimming Stone
Frozen Custard
Skimming Stone
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Their light reflectance is nearly identical (LRV 68 vs 66), so neither reads brighter in a room.

Frozen Custard
Dix Blue
Frozen Custard
Dix Blue
Cloverdale Paint
Frozen Custard
0243 · LRV 66
Farrow & Ball
Dix Blue
LRV 41

Frozen Custard reflects far more light (LRV 66 vs 41), opening up a space where Dix Blue encloses it.

Frozen Custard
Hicks' Blue
Frozen Custard
Hicks' Blue

Frozen Custard vs Hicks' Blue

Frozen Custard
Slaked Lime Deep
Frozen Custard
Slaked Lime Deep

Frozen Custard vs Slaked Lime Deep

Vintage Vogue
Frozen Custard
Vintage Vogue
Frozen Custard
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 12, Frozen Custard is decisively the brighter choice.

Frozen Custard
Livid
Frozen Custard
Livid
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Frozen Custard vs Livid

Saybrook Sage
Frozen Custard
Saybrook Sage
Frozen Custard
Cloverdale Paint
Frozen Custard
0243 · LRV 66

At LRV 66 vs 45, Frozen Custard is decisively the brighter choice.

Frozen Custard
Pale Green
Frozen Custard
Pale Green
Cloverdale Paint
Frozen Custard
0243 · LRV 66
RAL ClassicClassic
Pale Green
LRV 31

Frozen Custard reflects far more light (LRV 66 vs 31), opening up a space where Pale Green encloses it.

Frozen Custard
Pine Needle
Frozen Custard
Pine Needle
Cloverdale Paint
Frozen Custard
0243 · LRV 66

Frozen Custard reflects far more light (LRV 66 vs 7), opening up a space where Pine Needle encloses it.