Gold's Great Touch vs Pure White

Gold's Great Touch (Cloverdale Paint) and Pure White (Sherwin-Williams) come from different manufacturers. Gold's Great Touch reads as beige, while Pure White reads as beige-greige — two distinct hue families, not close cousins. The 21-point LRV gap — 84 for Pure White vs 63 for Gold's Great Touch — means Pure White will open up a space more effectively. A ΔE of 53.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Gold's Great Touch vs Pure White in Real Spaces

4 real rooms side by side. Seeing Gold's Great Touch and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Gold's Great Touch.

Gold's Great TouchGold's Great Touch 0961 by Cloverdale Paint — Living Room

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Pure WhitePure White SW 7005 7005 living room

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Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Gold's Great TouchGold's Great Touch 0961 by Cloverdale Paint — Bedroom

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Pure White7005 bedroom painted in Sherwin-Williams Pure White

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Kitchen

Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Gold's Great TouchGold's Great Touch 0961 by Cloverdale Paint — Kitchen

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Pure WhiteSherwin Williams Pure White 7005 kitchen cabinets

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Bathroom

Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Gold's Great TouchGold's Great Touch 0961 by Cloverdale Paint — Bathroom

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Pure WhiteWhite 7005 bathroom in Pure White by Sherwin Williams

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Color Details

Gold's Great Touch
Cloverdale Paint · 0961
Hex#FFC36A
LRV63.0
BrandCloverdale Paint
Number0961
Undertone
Temperature
BrightnessLight
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Gold's Great Touch vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Gold's Great Touch on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Gold's Great Touch comparisons

See how Gold's Great Touch stacks up against other well-photographed colors across different brands and tones.

White Dove
Gold's Great Touch
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove reads noticeably lighter

Ammonite
Gold's Great Touch
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite reads slightly lighter

Iron Ore
Gold's Great Touch
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Gold's Great Touch is the lighter choice

Purbeck Stone
Gold's Great Touch
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Gold's Great Touch reads slightly lighter

Evergreen Fog
Gold's Great Touch
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Gold's Great Touch is the lighter choice

Mizzle
Gold's Great Touch
Mizzle
Farrow & Ball
Mizzle
LRV 52

Gold's Great Touch reads slightly lighter

Agreeable Gray
Gold's Great Touch
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Nearly identical in tone

Accessible Beige
Gold's Great Touch
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Gold's Great Touch reads slightly lighter

Denim Drift
Gold's Great Touch
Denim Drift
Dulux
Denim Drift
LRV 27

Gold's Great Touch is the lighter choice

French Gray
Gold's Great Touch
French Gray
Farrow & Ball
French Gray
LRV 43

Gold's Great Touch reads noticeably lighter

Naval
Gold's Great Touch
Naval
Sherwin-Williams
Naval
LRV 4

Gold's Great Touch is the lighter choice

Tranquil Dawn
Gold's Great Touch
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Gold's Great Touch reads slightly lighter

Bancha
Gold's Great Touch
Bancha
Farrow & Ball
Bancha
LRV 13

Gold's Great Touch is the lighter choice

Hardwick White
Gold's Great Touch
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Gold's Great Touch reads noticeably lighter

Artichoke
Gold's Great Touch
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Gold's Great Touch is the lighter choice

Balboa Mist
Gold's Great Touch
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Nearly identical in tone

Shoji White
Gold's Great Touch
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White reads slightly lighter

Snowbound
Gold's Great Touch
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound reads noticeably lighter

Pewter Green
Gold's Great Touch
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Gold's Great Touch is the lighter choice

Skimming Stone
Gold's Great Touch
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone reads slightly lighter

Dix Blue
Gold's Great Touch
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Gold's Great Touch reads noticeably lighter

Calamine
Gold's Great Touch
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine reads slightly lighter

Treron
Gold's Great Touch
Treron
Farrow & Ball
Treron
LRV 25

Gold's Great Touch is the lighter choice

Vintage Vogue
Gold's Great Touch
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Gold's Great Touch is the lighter choice

Saybrook Sage
Gold's Great Touch
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Gold's Great Touch reads noticeably lighter

Pale Green
Gold's Great Touch
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Gold's Great Touch is the lighter choice

Pine Needle
Gold's Great Touch
Pine Needle
Dulux
Pine Needle
LRV 7

Gold's Great Touch is the lighter choice

Cement grey
Gold's Great Touch
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Gold's Great Touch is the lighter choice

Guilford Green
Gold's Great Touch
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Gold's Great Touch reads slightly lighter

Just Walnut
Gold's Great Touch
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut reads slightly lighter