Grey 70 vs Pure White
Grey 70 is a Cloverdale Paint color while Pure White comes from Sherwin-Williams. Hue-wise, Grey 70 belongs to the grey family and Pure White to the beige-greige family. At LRV 84 vs 39, Pure White will read as the brighter of the two — a 45-point gap that matters most in north-facing or low-light rooms. At ΔE 24.6, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Grey 70 vs Pure White in Real Spaces
4 real rooms side by side. Seeing Grey 70 and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Grey 70 would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Grey 70 would.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Grey 70 would.
Color Details
Grey 70 vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Grey 70 on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Grey 70 comparisons
See how Grey 70 stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 39, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 39), opening up a space where Grey 70 encloses it.
Grey 70 reads slightly lighter (LRV 39 vs 30), a gap that shows most in low-lit rooms.
Agreeable Gray reflects far more light (LRV 60 vs 39), opening up a space where Grey 70 encloses it.
At LRV 58 vs 39, Accessible Beige is decisively the brighter choice.
At LRV 39 vs 27, Grey 70 is decisively the brighter choice.
French Gray reads slightly lighter (LRV 43 vs 39), a gap that shows most in low-lit rooms.
At LRV 55 vs 39, Tranquil Dawn is decisively the brighter choice.
A 4-point LRV gap (44 vs 39) makes Hardwick White the marginally brighter of the two.
At LRV 66 vs 39, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 39, Shoji White is decisively the brighter choice.
At LRV 39 vs 12, Grey 70 is decisively the brighter choice.
At LRV 39 vs 8, Grey 70 is decisively the brighter choice.
At LRV 68 vs 39, Skimming Stone is decisively the brighter choice.
At LRV 39 vs 12, Grey 70 is decisively the brighter choice.
A 6-point LRV gap (45 vs 39) makes Saybrook Sage the marginally brighter of the two.
Grey 70 reads slightly lighter (LRV 39 vs 31), a gap that shows most in low-lit rooms.
Grey 70 reflects far more light (LRV 39 vs 7), opening up a space where Pine Needle encloses it.