Groovy vs S 5040-R
Where Groovy belongs to Cloverdale Paint's range, S 5040-R is a NCS color. Groovy reads as pink, while S 5040-R reads as pink-red — two distinct hue families, not close cousins. Groovy (LRV 28) reflects noticeably more light than S 5040-R (LRV 6), a difference of 22 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 35.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Groovy vs S 5040-R Simulated Comparison
5 simulated room previews — drag the slider on each to see Groovy on one side and S 5040-R on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Groovy comparisons
See how Groovy stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 28), opening up a space where Groovy encloses it.
At LRV 52 vs 28, Purbeck Stone is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 30 vs 28), so neither reads brighter in a room.
At LRV 60 vs 28, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 28), opening up a space where Groovy encloses it.
With LRVs of 28 and 27, the two reflect almost the same amount of light.
At LRV 43 vs 28, French Gray is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 28), opening up a space where Groovy encloses it.
Hardwick White reflects far more light (LRV 44 vs 28), opening up a space where Groovy encloses it.
At LRV 84 vs 28, Pure White is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 28), opening up a space where Groovy encloses it.
Shoji White reflects far more light (LRV 74 vs 28), opening up a space where Groovy encloses it.
Groovy reflects far more light (LRV 28 vs 12), opening up a space where Pewter Green encloses it.
Groovy reflects far more light (LRV 28 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 28), opening up a space where Groovy encloses it.
Groovy reflects far more light (LRV 28 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reflects far more light (LRV 45 vs 28), opening up a space where Groovy encloses it.
A 3-point LRV gap (31 vs 28) makes Pale Green the marginally brighter of the two.