In the Blue vs Paper
In the Blue (Cloverdale Paint) and Paper (Tikkurila) come from different manufacturers. Hue-wise, In the Blue belongs to the blue family and Paper to the beige-greige family. The 45-point LRV gap — 88 for Paper vs 43 for In the Blue — means Paper will open up a space more effectively. A ΔE of 25.7 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
In the Blue vs Paper in Real Spaces
3 real rooms side by side. Seeing In the Blue and Paper in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Paper reflects noticeably more light off the walls, making the space read more open than In the Blue.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Paper returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Paper returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
In the Blue vs Paper Simulated Comparison
5 simulated room previews — drag the slider on each to see In the Blue on one side and Paper on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More In the Blue comparisons
See how In the Blue stacks up against other well-photographed colors across different brands and tones.
