O Fortuna vs Pure White

O FortunaCloverdale PaintvsPure WhiteSherwin-WilliamsΔE 20.1Distinct difference

O Fortuna (Cloverdale Paint) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, O Fortuna belongs to the pink-red family and Pure White to the beige-greige family. The 29-point LRV gap — 84 for Pure White vs 55 for O Fortuna — means Pure White will open up a space more effectively. A ΔE of 20.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

O Fortuna vs Pure White in Real Spaces

4 real rooms side by side. Seeing O Fortuna and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than O Fortuna.

O FortunaO Fortuna 0070 by Cloverdale Paint — Living Room

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Pure WhitePure White SW 7005 7005 living room

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Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

O FortunaO Fortuna 0070 by Cloverdale Paint — Bedroom

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Pure White7005 bedroom painted in Sherwin-Williams Pure White

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Kitchen

Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

O FortunaO Fortuna 0070 by Cloverdale Paint — Kitchen

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Pure WhiteSherwin Williams Pure White 7005 kitchen cabinets

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Bathroom

Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

O FortunaO Fortuna 0070 by Cloverdale Paint — Bathroom

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Pure WhiteWhite 7005 bathroom in Pure White by Sherwin Williams

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Color Details

O Fortuna
Cloverdale Paint · 0070
Hex#DFBAB7
LRV55.0
BrandCloverdale Paint
Number0070
Undertone
Temperature
BrightnessMedium
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

O Fortuna vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see O Fortuna on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More O Fortuna comparisons

See how O Fortuna stacks up against other well-photographed colors across different brands and tones.

White Dove
O Fortuna
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
O Fortuna
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite reads noticeably lighter

Iron Ore
O Fortuna
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

O Fortuna is the lighter choice

Purbeck Stone
O Fortuna
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

O Fortuna reads slightly lighter

Evergreen Fog
O Fortuna
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

O Fortuna reads noticeably lighter

Mizzle
O Fortuna
Mizzle
Farrow & Ball
Mizzle
LRV 52

O Fortuna reads slightly lighter

Agreeable Gray
O Fortuna
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray reads slightly lighter

Accessible Beige
O Fortuna
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Nearly identical in tone

Denim Drift
O Fortuna
Denim Drift
Dulux
Denim Drift
LRV 27

O Fortuna is the lighter choice

French Gray
O Fortuna
French Gray
Farrow & Ball
French Gray
LRV 43

O Fortuna reads slightly lighter

Naval
O Fortuna
Naval
Sherwin-Williams
Naval
LRV 4

O Fortuna is the lighter choice

Tranquil Dawn
O Fortuna
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Nearly identical in tone

Bancha
O Fortuna
Bancha
Farrow & Ball
Bancha
LRV 13

O Fortuna is the lighter choice

Hardwick White
O Fortuna
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

O Fortuna reads slightly lighter

Artichoke
O Fortuna
Artichoke
Sherwin-Williams
Artichoke
LRV 21

O Fortuna is the lighter choice

Balboa Mist
O Fortuna
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist reads slightly lighter

Shoji White
O Fortuna
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White reads noticeably lighter

Snowbound
O Fortuna
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
O Fortuna
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

O Fortuna is the lighter choice

Skimming Stone
O Fortuna
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone reads noticeably lighter

Dix Blue
O Fortuna
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

O Fortuna reads noticeably lighter

Calamine
O Fortuna
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine reads noticeably lighter

Treron
O Fortuna
Treron
Farrow & Ball
Treron
LRV 25

O Fortuna is the lighter choice

Vintage Vogue
O Fortuna
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

O Fortuna is the lighter choice

Saybrook Sage
O Fortuna
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

O Fortuna reads slightly lighter

Pale Green
O Fortuna
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

O Fortuna reads noticeably lighter

Pine Needle
O Fortuna
Pine Needle
Dulux
Pine Needle
LRV 7

O Fortuna is the lighter choice

Cement grey
O Fortuna
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

O Fortuna is the lighter choice

Guilford Green
O Fortuna
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Nearly identical in tone

Just Walnut
O Fortuna
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut reads noticeably lighter