Pure Laughter vs Artichoke
Pure Laughter (Cloverdale Paint) and Artichoke (Sherwin-Williams) come from different manufacturers. Pure Laughter reads as beige-yellow, while Artichoke reads as grey — two distinct hue families, not close cousins. The 67-point LRV gap — 88 for Pure Laughter vs 21 for Artichoke — means Pure Laughter will open up a space more effectively. A ΔE of 41.7 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Pure Laughter vs Artichoke in Real Spaces
3 real rooms side by side. Seeing Pure Laughter and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure Laughter reflects noticeably more light off the walls, making the space read more open than Artichoke.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure Laughter returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure Laughter returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Pure Laughter vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Laughter on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Laughter comparisons
See how Pure Laughter stacks up against other well-photographed colors across different brands and tones.
