Raw Clay vs RAL 770-1

Raw ClayCloverdale PaintvsRAL 770-1RAL EffectΔE 5.3Noticeable difference

Where Raw Clay belongs to Cloverdale Paint's range, RAL 770-1 is a RAL Effect color. Raw Clay reads as greige-grey, while RAL 770-1 reads as grey — two distinct hue families, not close cousins. They have nearly identical light reflectance values (32 vs 32), so they'll read as similarly Medium in most lighting conditions. The ΔE 5.3 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Raw Clay vs RAL 770-1 in Real Spaces

4 real rooms side by side. Raw Clay and RAL 770-1 are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. Side by side like this, the difference is easy to read — which is exactly why seeing them in a real space is more useful than comparing chips.

Raw ClayRaw Clay EX073 by Cloverdale Paint — Living Room

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RAL 770-1RAL Effect 770-1 living room

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Bedroom

The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. The distinction reads clearly at room scale, making the choice between them concrete.

Raw ClayRaw Clay EX073 by Cloverdale Paint — Bedroom

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RAL 770-1RAL Effect 770-1 bedroom

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Kitchen

In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. The distinction reads clearly at room scale, making the choice between them concrete.

Raw ClayRaw Clay EX073 by Cloverdale Paint — Kitchen

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RAL 770-1RAL Effect 770-1 kitchen interior

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Bathroom

Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. The distinction reads clearly at room scale, making the choice between them concrete.

Raw ClayRaw Clay EX073 by Cloverdale Paint — Bathroom

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RAL 770-1RAL Effect 770-1 minimalist bathroom

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Color Details

Raw Clay
Cloverdale Paint · EX073
Hex#9D9987
LRV31.7
BrandCloverdale Paint
NumberEX073
Undertone
Temperature
BrightnessMedium
RAL 770-1
RAL Effect · RAL 770-1
Hex#989D84
LRV31.9
BrandRAL Effect
NumberRAL 770-1
Undertone
Temperature
BrightnessMedium

Raw Clay vs RAL 770-1 Simulated Comparison

5 simulated room previews — drag the slider on each to see Raw Clay on one side and RAL 770-1 on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Raw Clay comparisons

See how Raw Clay stacks up against other well-photographed colors across different brands and tones.

White Dove
Raw Clay
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Raw Clay
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Raw Clay
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Raw Clay is the lighter choice

Purbeck Stone
Raw Clay
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone reads noticeably lighter

Evergreen Fog
Raw Clay
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Nearly identical in tone

Mizzle
Raw Clay
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle reads noticeably lighter

Agreeable Gray
Raw Clay
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Denim Drift
Raw Clay
Denim Drift
Dulux
Denim Drift
LRV 27

Raw Clay reads slightly lighter

Tranquil Dawn
Raw Clay
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn reads noticeably lighter

Balboa Mist
Raw Clay
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Vintage Vogue
Raw Clay
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Raw Clay reads noticeably lighter

Pale Green
Raw Clay
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Nearly identical in tone

Pine Needle
Raw Clay
Pine Needle
Dulux
Pine Needle
LRV 7

Raw Clay reads noticeably lighter

Cement grey
Raw Clay
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Raw Clay reads slightly lighter

Black grey
Raw Clay
Black grey
RAL ClassicClassic
Black grey
LRV 6

Raw Clay is the lighter choice

Piazza
Raw Clay
Piazza
Tikkurila
Piazza
LRV 65

Piazza is the lighter choice

Humble Yellow
Raw Clay
Humble Yellow
Jotun
Humble Yellow
LRV 57

Humble Yellow reads noticeably lighter

Windmill Lane
Raw Clay
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Nearly identical in tone

Senses
Raw Clay
Senses
Jotun
Senses
LRV 41

Senses reads slightly lighter

Lamp Black
Raw Clay
Lamp Black
Little Greene
Lamp Black
LRV 3

Raw Clay is the lighter choice

Washed Linen
Raw Clay
Washed Linen
Jotun
Washed Linen
LRV 55

Washed Linen reads noticeably lighter

Tea with Florence
Raw Clay
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Raw Clay reads noticeably lighter

Thames Fog
Raw Clay
Thames Fog
Valspar
Thames Fog
LRV 27

Raw Clay reads slightly lighter

Ocean Abyss
Raw Clay
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Raw Clay reads noticeably lighter

Classic Silver
Raw Clay
Classic Silver
Behr
Classic Silver
LRV 48

Classic Silver reads noticeably lighter

Teton Blue
Raw Clay
Teton Blue
Behr
Teton Blue
LRV 31

Nearly identical in tone

RAL 110-2
Raw Clay
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

RAL 110-2 is the lighter choice

RAL 110-1
Raw Clay
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

RAL 110-1 is the lighter choice

Paper
Raw Clay
Paper
Tikkurila
Paper
LRV 88

Paper is the lighter choice

Passageway
Raw Clay
Passageway
Valspar
Passageway
LRV 14

Raw Clay reads noticeably lighter