Velum Smoke vs Pure White
Velum Smoke is a Cloverdale Paint color while Pure White comes from Sherwin-Williams. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. At LRV 84 vs 63, Pure White will read as the brighter of the two — a 21-point gap that matters most in north-facing or low-light rooms. At ΔE 13.2, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Velum Smoke vs Pure White in Real Spaces
4 real rooms side by side. Seeing Velum Smoke and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Velum Smoke would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Velum Smoke would.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Velum Smoke would.
Color Details
Velum Smoke vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Velum Smoke on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Velum Smoke comparisons
See how Velum Smoke stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 63, White Dove is decisively the brighter choice.
Ammonite reads slightly lighter (LRV 69 vs 63), a gap that shows most in low-lit rooms.
At LRV 63 vs 6, Velum Smoke is decisively the brighter choice.
Velum Smoke reads slightly lighter (LRV 63 vs 52), a gap that shows most in low-lit rooms.
Velum Smoke reflects far more light (LRV 63 vs 30), opening up a space where Evergreen Fog encloses it.
A 11-point LRV gap (63 vs 52) makes Velum Smoke the marginally brighter of the two.
With LRVs of 63 and 60, the two reflect almost the same amount of light.
A 5-point LRV gap (63 vs 58) makes Velum Smoke the marginally brighter of the two.
At LRV 63 vs 27, Velum Smoke is decisively the brighter choice.
Velum Smoke reflects far more light (LRV 63 vs 43), opening up a space where French Gray encloses it.
Velum Smoke reflects far more light (LRV 63 vs 4), opening up a space where Naval encloses it.
A 8-point LRV gap (63 vs 55) makes Velum Smoke the marginally brighter of the two.
At LRV 63 vs 13, Velum Smoke is decisively the brighter choice.
At LRV 63 vs 44, Velum Smoke is decisively the brighter choice.
Velum Smoke reflects far more light (LRV 63 vs 21), opening up a space where Artichoke encloses it.
Their light reflectance is nearly identical (LRV 66 vs 63), so neither reads brighter in a room.
A 11-point LRV gap (74 vs 63) makes Shoji White the marginally brighter of the two.
At LRV 83 vs 63, Snowbound is decisively the brighter choice.
At LRV 63 vs 12, Velum Smoke is decisively the brighter choice.
A 5-point LRV gap (68 vs 63) makes Skimming Stone the marginally brighter of the two.
Velum Smoke reflects far more light (LRV 63 vs 41), opening up a space where Dix Blue encloses it.
Calamine reads slightly lighter (LRV 68 vs 63), a gap that shows most in low-lit rooms.
Velum Smoke reflects far more light (LRV 63 vs 25), opening up a space where Treron encloses it.
At LRV 63 vs 12, Velum Smoke is decisively the brighter choice.
At LRV 63 vs 45, Velum Smoke is decisively the brighter choice.
Velum Smoke reflects far more light (LRV 63 vs 31), opening up a space where Pale Green encloses it.
Velum Smoke reflects far more light (LRV 63 vs 7), opening up a space where Pine Needle encloses it.
Velum Smoke reflects far more light (LRV 63 vs 24), opening up a space where Cement grey encloses it.
Velum Smoke reads slightly lighter (LRV 63 vs 57), a gap that shows most in low-lit rooms.
Just Walnut reads slightly lighter (LRV 72 vs 63), a gap that shows most in low-lit rooms.