Zircon Ice vs Pure White
Zircon Ice (Cloverdale Paint) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Zircon Ice belongs to the blue family and Pure White to the beige-greige family. The 10-point LRV gap — 84 for Pure White vs 74 for Zircon Ice — means Pure White will open up a space more effectively. ΔE 9.0 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Zircon Ice vs Pure White in Real Spaces
4 real rooms side by side. Zircon Ice and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Zircon Ice.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Zircon Ice vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Zircon Ice on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Zircon Ice comparisons
See how Zircon Ice stacks up against other well-photographed colors across different brands and tones.
Zircon Ice reads slightly lighter (LRV 74 vs 69), a gap that shows most in low-lit rooms.
A 9-point LRV gap (83 vs 74) makes White Dove the marginally brighter of the two.
At LRV 74 vs 6, Zircon Ice is decisively the brighter choice.
Zircon Ice reflects far more light (LRV 74 vs 52), opening up a space where Purbeck Stone encloses it.
Zircon Ice reflects far more light (LRV 74 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 74 vs 52, Zircon Ice is decisively the brighter choice.
Zircon Ice reflects far more light (LRV 74 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 74 vs 58, Zircon Ice is decisively the brighter choice.
At LRV 74 vs 27, Zircon Ice is decisively the brighter choice.
Zircon Ice reflects far more light (LRV 74 vs 43), opening up a space where French Gray encloses it.
Zircon Ice reflects far more light (LRV 74 vs 4), opening up a space where Naval encloses it.
At LRV 74 vs 55, Zircon Ice is decisively the brighter choice.
At LRV 74 vs 13, Zircon Ice is decisively the brighter choice.
At LRV 74 vs 44, Zircon Ice is decisively the brighter choice.
Zircon Ice reflects far more light (LRV 74 vs 21), opening up a space where Artichoke encloses it.
A 8-point LRV gap (74 vs 66) makes Zircon Ice the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 74 vs 74), so neither reads brighter in a room.
A 9-point LRV gap (83 vs 74) makes Snowbound the marginally brighter of the two.
Zircon Ice reflects far more light (LRV 74 vs 51), opening up a space where Pigeon encloses it.
At LRV 74 vs 12, Zircon Ice is decisively the brighter choice.
At LRV 74 vs 8, Zircon Ice is decisively the brighter choice.
A 6-point LRV gap (74 vs 68) makes Zircon Ice the marginally brighter of the two.
Zircon Ice reflects far more light (LRV 74 vs 41), opening up a space where Dix Blue encloses it.
At LRV 74 vs 12, Zircon Ice is decisively the brighter choice.
At LRV 74 vs 45, Zircon Ice is decisively the brighter choice.
Zircon Ice reflects far more light (LRV 74 vs 31), opening up a space where Pale Green encloses it.
Zircon Ice reflects far more light (LRV 74 vs 7), opening up a space where Pine Needle encloses it.