Denim Drift vs Rich Clay
Where Denim Drift belongs to Dulux's range, Rich Clay is a PPG color. Denim Drift reads as blue-grey, while Rich Clay reads as pink-red — two distinct hue families, not close cousins. Denim Drift (LRV 27) reflects noticeably more light than Rich Clay (LRV 16), a difference of 11 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 43.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Denim Drift vs Rich Clay Simulated Comparison
5 simulated room previews — drag the slider on each to see Denim Drift on one side and Rich Clay on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Denim Drift comparisons
See how Denim Drift stacks up against other well-photographed colors across different brands and tones.
