Ivory vs Pure White
Ivory (Dulux) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Ivory belongs to the beige family and Pure White to the beige-greige family. The 15-point LRV gap — 84 for Pure White vs 69 for Ivory — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 14.6 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Ivory vs Pure White in Real Spaces
3 real rooms side by side. Seeing Ivory and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Ivory.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Ivory vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ivory on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ivory comparisons
See how Ivory stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 69), opening up a space where Ivory encloses it.
A 8-point LRV gap (69 vs 60) makes Ivory the marginally brighter of the two.
Ivory reads slightly lighter (LRV 69 vs 58), a gap that shows most in low-lit rooms.
Ivory reflects far more light (LRV 69 vs 27), opening up a space where Denim Drift encloses it.
Ivory reflects far more light (LRV 69 vs 55), opening up a space where Tranquil Dawn encloses it.
Ivory reflects far more light (LRV 69 vs 44), opening up a space where Hardwick White encloses it.
Ivory reads slightly lighter (LRV 69 vs 66), a gap that shows most in low-lit rooms.
Shoji White reads slightly lighter (LRV 74 vs 69), a gap that shows most in low-lit rooms.
Ivory reflects far more light (LRV 69 vs 12), opening up a space where Pewter Green encloses it.
With LRVs of 69 and 68, the two reflect almost the same amount of light.
Ivory reflects far more light (LRV 69 vs 12), opening up a space where Vintage Vogue encloses it.
Ivory reflects far more light (LRV 69 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 69 vs 31, Ivory is decisively the brighter choice.
At LRV 69 vs 24, Ivory is decisively the brighter choice.
A 12-point LRV gap (69 vs 57) makes Ivory the marginally brighter of the two.
A 3-point LRV gap (72 vs 69) makes Just Walnut the marginally brighter of the two.