Calluna vs Pure White

CallunaFarrow & BallvsPure WhiteSherwin-WilliamsΔE 13.8Distinct difference

Where Calluna belongs to Farrow & Ball's range, Pure White is a Sherwin-Williams color. Calluna reads as grey, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Calluna (LRV 57), a difference of 27 points that becomes especially apparent in rooms with limited natural light. Calluna runs neutral while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 13.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Calluna vs Pure White in Real Spaces

5 real rooms side by side. Seeing Calluna and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Calluna would.

CallunaFarrow and Ball Calluna living room color

@elitedecorators

Pure WhitePure White SW 7005 7005 living room

@mybudgetrecipes

Bedroom

The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Calluna.

CallunaFarrow and Ball Calluna bedroom interior

@jsbeauchampdesign

Pure White7005 bedroom painted in Sherwin-Williams Pure White

@mybudgetrecipes

Bathroom

Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Calluna.

CallunaWhite tiles and purple walls bathroom Farrow and Ball Calluna

@raum0rdnung

Pure WhiteWhite 7005 bathroom in Pure White by Sherwin Williams

@mybudgetrecipes

House

Seen across an entire facade, subtle tonal differences become pronounced. What reads as nearly the same on a chip often reads as clearly different at scale. Pure White reflects noticeably more light off the walls, making the space read more open than Calluna.

CallunaLight purple victorian house renovation Calluna color

@lauren.thedecorator

Pure WhitePure White 7005 house color review

@mybudgetrecipes

Kitchen Cabinets

Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Pure White reflects noticeably more light off the walls, making the space read more open than Calluna.

CallunaFarrow and Ball Calluna kitchen cabinets paint

@kitchen_spray

Pure WhiteSherwin Williams Pure White kitchen cabinets color

@the.house.of.harrington

Color Details

Calluna
Farrow & Ball · 270
Hex#ccc8ce
LRV57.0
BrandFarrow & Ball
Number270
Undertone
TemperatureNeutral
BrightnessLight
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Calluna vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Calluna on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Calluna comparisons

See how Calluna stacks up against other well-photographed colors across different brands and tones.

White Dove
Calluna
White Dove
Calluna
Farrow & Ball
Calluna
270 · LRV 57

At LRV 83 vs 57, White Dove is decisively the brighter choice.

Ammonite
Calluna
Ammonite
Calluna
Farrow & Ball
Ammonite
LRV 69
Farrow & Ball
Calluna
270 · LRV 57

Ammonite reads slightly lighter (LRV 69 vs 57), a gap that shows most in low-lit rooms.

Calluna
Iron Ore
Calluna
Iron Ore
Farrow & Ball
Calluna
270 · LRV 57

At LRV 57 vs 6, Calluna is decisively the brighter choice.

Calluna
Purbeck Stone
Calluna
Purbeck Stone
Farrow & Ball
Calluna
270 · LRV 57

Calluna reads slightly lighter (LRV 57 vs 52), a gap that shows most in low-lit rooms.

Calluna
Evergreen Fog
Calluna
Evergreen Fog
Farrow & Ball
Calluna
270 · LRV 57

Calluna reflects far more light (LRV 57 vs 30), opening up a space where Evergreen Fog encloses it.

Calluna
Mizzle
Calluna
Mizzle
Farrow & Ball
Calluna
270 · LRV 57
Farrow & Ball
Mizzle
LRV 52

A 5-point LRV gap (57 vs 52) makes Calluna the marginally brighter of the two.

Calluna
Agreeable Gray
Calluna
Agreeable Gray
Farrow & Ball
Calluna
270 · LRV 57

Agreeable Gray reads slightly lighter (LRV 60 vs 57), a gap that shows most in low-lit rooms.

Calluna
Accessible Beige
Calluna
Accessible Beige
Farrow & Ball
Calluna
270 · LRV 57

Their light reflectance is nearly identical (LRV 58 vs 57), so neither reads brighter in a room.

Denim Drift
Calluna
Denim Drift
Calluna
Farrow & Ball
Calluna
270 · LRV 57

At LRV 57 vs 27, Calluna is decisively the brighter choice.

Calluna
French Gray
Calluna
French Gray
Farrow & Ball
Calluna
270 · LRV 57

Calluna reflects far more light (LRV 57 vs 43), opening up a space where French Gray encloses it.

Calluna
Naval
Calluna
Naval
Farrow & Ball
Calluna
270 · LRV 57
Sherwin-Williams
Naval
LRV 4

Calluna reflects far more light (LRV 57 vs 4), opening up a space where Naval encloses it.

Tranquil Dawn
Calluna
Tranquil Dawn
Calluna
Farrow & Ball
Calluna
270 · LRV 57

Their light reflectance is nearly identical (LRV 57 vs 55), so neither reads brighter in a room.

Bancha
Calluna
Bancha
Calluna
Farrow & Ball
Bancha
LRV 13
Farrow & Ball
Calluna
270 · LRV 57

At LRV 57 vs 13, Calluna is decisively the brighter choice.

Calluna
Hardwick White
Calluna
Hardwick White
Farrow & Ball
Calluna
270 · LRV 57

At LRV 57 vs 44, Calluna is decisively the brighter choice.

Calluna
Artichoke
Calluna
Artichoke
Farrow & Ball
Calluna
270 · LRV 57
Sherwin-Williams
Artichoke
LRV 21

Calluna reflects far more light (LRV 57 vs 21), opening up a space where Artichoke encloses it.

Balboa Mist
Calluna
Balboa Mist
Calluna
Farrow & Ball
Calluna
270 · LRV 57

A 9-point LRV gap (66 vs 57) makes Balboa Mist the marginally brighter of the two.

Calluna
Shoji White
Calluna
Shoji White
Farrow & Ball
Calluna
270 · LRV 57

At LRV 74 vs 57, Shoji White is decisively the brighter choice.

Calluna
Snowbound
Calluna
Snowbound
Farrow & Ball
Calluna
270 · LRV 57
Sherwin-Williams
Snowbound
LRV 83

At LRV 83 vs 57, Snowbound is decisively the brighter choice.

Calluna
Pewter Green
Calluna
Pewter Green
Farrow & Ball
Calluna
270 · LRV 57

At LRV 57 vs 12, Calluna is decisively the brighter choice.

Calluna
Skimming Stone
Calluna
Skimming Stone
Farrow & Ball
Calluna
270 · LRV 57

A 11-point LRV gap (68 vs 57) makes Skimming Stone the marginally brighter of the two.

Calluna
Dix Blue
Calluna
Dix Blue
Farrow & Ball
Calluna
270 · LRV 57
Farrow & Ball
Dix Blue
LRV 41

Calluna reflects far more light (LRV 57 vs 41), opening up a space where Dix Blue encloses it.

Calamine
Calluna
Calamine
Calluna
Farrow & Ball
Calamine
LRV 68
Farrow & Ball
Calluna
270 · LRV 57

Calamine reads slightly lighter (LRV 68 vs 57), a gap that shows most in low-lit rooms.

Calluna
Treron
Calluna
Treron
Farrow & Ball
Calluna
270 · LRV 57
Farrow & Ball
Treron
LRV 25

Calluna reflects far more light (LRV 57 vs 25), opening up a space where Treron encloses it.

Vintage Vogue
Calluna
Vintage Vogue
Calluna
Farrow & Ball
Calluna
270 · LRV 57

At LRV 57 vs 12, Calluna is decisively the brighter choice.

Saybrook Sage
Calluna
Saybrook Sage
Calluna
Farrow & Ball
Calluna
270 · LRV 57

A 12-point LRV gap (57 vs 45) makes Calluna the marginally brighter of the two.

Calluna
Pale Green
Calluna
Pale Green
Farrow & Ball
Calluna
270 · LRV 57
RAL ClassicClassic
Pale Green
LRV 31

Calluna reflects far more light (LRV 57 vs 31), opening up a space where Pale Green encloses it.

Pine Needle
Calluna
Pine Needle
Calluna
Farrow & Ball
Calluna
270 · LRV 57

Calluna reflects far more light (LRV 57 vs 7), opening up a space where Pine Needle encloses it.

Calluna
Cement grey
Calluna
Cement grey
Farrow & Ball
Calluna
270 · LRV 57
RAL ClassicClassic
Cement grey
LRV 24

Calluna reflects far more light (LRV 57 vs 24), opening up a space where Cement grey encloses it.

Guilford Green
Calluna
Guilford Green
Calluna
Farrow & Ball
Calluna
270 · LRV 57

With LRVs of 57 and 57, the two reflect almost the same amount of light.

Just Walnut
Calluna
Just Walnut
Calluna
Farrow & Ball
Calluna
270 · LRV 57

Just Walnut reflects far more light (LRV 72 vs 57), opening up a space where Calluna encloses it.