Coastal Blue vs Pure White

Coastal BlueJotunvsPure WhiteSherwin-WilliamsΔE 43.0Very different colors

Coastal Blue is a Jotun color while Pure White comes from Sherwin-Williams. Hue-wise, Coastal Blue belongs to the blue-grey family and Pure White to the beige-greige family. At LRV 84 vs 19, Pure White will read as the brighter of the two — a 65-point gap that matters most in north-facing or low-light rooms. The tonal difference — Coastal Blue's cool character against Pure White's warm — becomes most visible against white trim or in morning light. At ΔE 43.0, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Coastal Blue vs Pure White in Real Spaces

2 real rooms side by side. Seeing Coastal Blue and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Coastal BlueJotun Coastal Blue living room paint

@redheaded_fiery

Pure WhitePure White SW 7005 7005 living room

@mybudgetrecipes

Bedroom

Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Coastal Blue would.

Coastal BlueCoastal Blue bedroom color review

@with_designs

Pure White7005 bedroom painted in Sherwin-Williams Pure White

@mybudgetrecipes

Color Details

Coastal Blue
Jotun · 5504
Hex#6d7d83
LRV19.3
BrandJotun
Number5504
Undertone
TemperatureCool
BrightnessDark
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Coastal Blue vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Coastal Blue on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Coastal Blue comparisons

See how Coastal Blue stacks up against other well-photographed colors across different brands and tones.

White Dove
Coastal Blue
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Coastal Blue
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Coastal Blue
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Coastal Blue reads noticeably lighter

Purbeck Stone
Coastal Blue
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone is the lighter choice

Evergreen Fog
Coastal Blue
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Evergreen Fog reads slightly lighter

Mizzle
Coastal Blue
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle is the lighter choice

Agreeable Gray
Coastal Blue
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Accessible Beige
Coastal Blue
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Accessible Beige is the lighter choice

Denim Drift
Coastal Blue
Denim Drift
Dulux
Denim Drift
LRV 27

Denim Drift reads slightly lighter

French Gray
Coastal Blue
French Gray
Farrow & Ball
French Gray
LRV 43

French Gray reads noticeably lighter

Naval
Coastal Blue
Naval
Sherwin-Williams
Naval
LRV 4

Coastal Blue reads noticeably lighter

Tranquil Dawn
Coastal Blue
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn is the lighter choice

Bancha
Coastal Blue
Bancha
Farrow & Ball
Bancha
LRV 13

Coastal Blue reads slightly lighter

Hardwick White
Coastal Blue
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Hardwick White reads noticeably lighter

Artichoke
Coastal Blue
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Nearly identical in tone

Balboa Mist
Coastal Blue
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Shoji White
Coastal Blue
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White is the lighter choice

Snowbound
Coastal Blue
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
Coastal Blue
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Coastal Blue reads slightly lighter

Skimming Stone
Coastal Blue
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone is the lighter choice

Dix Blue
Coastal Blue
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Dix Blue reads noticeably lighter

Calamine
Coastal Blue
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine is the lighter choice

Treron
Coastal Blue
Treron
Farrow & Ball
Treron
LRV 25

Treron reads slightly lighter

Vintage Vogue
Coastal Blue
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Coastal Blue reads slightly lighter

Saybrook Sage
Coastal Blue
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Saybrook Sage is the lighter choice

Pale Green
Coastal Blue
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reads slightly lighter

Pine Needle
Coastal Blue
Pine Needle
Dulux
Pine Needle
LRV 7

Coastal Blue reads noticeably lighter

Cement grey
Coastal Blue
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Cement grey reads slightly lighter

Guilford Green
Coastal Blue
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Guilford Green is the lighter choice

Just Walnut
Coastal Blue
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut is the lighter choice