Fusion vs Pure White
Where Fusion belongs to Jotun's range, Pure White is a Sherwin-Williams color. Hue-wise, Fusion belongs to the blue family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Fusion (LRV 12), a difference of 71 points that becomes especially apparent in rooms with limited natural light. Fusion runs cool while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 51.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Fusion vs Pure White in Real Spaces
3 real rooms side by side. Seeing Fusion and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Fusion would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Fusion.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Fusion.
Color Details
Fusion vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Fusion on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Fusion comparisons
See how Fusion stacks up against other well-photographed colors across different brands and tones.
