Hipster Brown vs Artichoke
Hipster Brown is a Jotun color while Artichoke comes from Sherwin-Williams. Hipster Brown reads as greige-grey, while Artichoke reads as grey — two distinct hue families, not close cousins. With LRVs of 21 and 21, they'll behave almost identically in terms of how much light they reflect back into a room. The tonal difference — Hipster Brown's warm character against Artichoke's neutral — becomes most visible against white trim or in morning light. At ΔE 9.3, the difference is perceptible but not dramatic — the two can work harmoniously in the same space. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Hipster Brown vs Artichoke in Real Spaces
2 real rooms side by side. Hipster Brown and Artichoke are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Artichoke reads more restrained here, while Hipster Brown adds a sense of enclosure and warmth.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The temperature contrast between Hipster Brown and Artichoke is what sets these apart most in this context.
Color Details
Hipster Brown vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Hipster Brown on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Hipster Brown comparisons
See how Hipster Brown stacks up against other well-photographed colors across different brands and tones.











































