Impression vs Black Magic
Impression is a Jotun color while Black Magic comes from Sherwin-Williams. Hue-wise, Impression belongs to the beige-greige family and Black Magic to the grey family. At LRV 40 vs 3, Impression will read as the brighter of the two — a 37-point gap that matters most in north-facing or low-light rooms. The tonal difference — Impression's warm character against Black Magic's neutral — becomes most visible against white trim or in morning light. At ΔE 51.8, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Impression vs Black Magic in Real Spaces
5 real rooms side by side. Seeing Impression and Black Magic in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Impression returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Impression will make the room feel meaningfully brighter than Black Magic would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Impression will make the room feel meaningfully brighter than Black Magic would.
Dining Room
Dining room light is typically the warmest in the house, which shifts both colors toward the red end of the spectrum compared to daylight. Impression reflects noticeably more light off the walls, making the space read more open than Black Magic.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Impression will make the room feel meaningfully brighter than Black Magic would.
Color Details
Impression vs Black Magic Simulated Comparison
5 simulated room previews — drag the slider on each to see Impression on one side and Black Magic on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Impression comparisons
See how Impression stacks up against other well-photographed colors across different brands and tones.
