Industrial Blue vs Artichoke
Industrial Blue (Jotun) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Industrial Blue belongs to the blue family and Artichoke to the grey family. The 10-point LRV gap — 21 for Artichoke vs 11 for Industrial Blue — means Artichoke will open up a space more effectively. Where Industrial Blue leans cool, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 27.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Industrial Blue vs Artichoke in Real Spaces
3 real rooms side by side. Seeing Industrial Blue and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Artichoke reflects noticeably more light off the walls, making the space read more open than Industrial Blue.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Artichoke returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Artichoke returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Industrial Blue vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Industrial Blue on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Industrial Blue comparisons
See how Industrial Blue stacks up against other well-photographed colors across different brands and tones.
Ammonite reflects far more light (LRV 69 vs 11), opening up a space where Industrial Blue encloses it.
At LRV 83 vs 11, White Dove is decisively the brighter choice.
A 5-point LRV gap (11 vs 6) makes Industrial Blue the marginally brighter of the two.
Purbeck Stone reflects far more light (LRV 52 vs 11), opening up a space where Industrial Blue encloses it.
Evergreen Fog reflects far more light (LRV 30 vs 11), opening up a space where Industrial Blue encloses it.
At LRV 52 vs 11, Mizzle is decisively the brighter choice.
Agreeable Gray reflects far more light (LRV 60 vs 11), opening up a space where Industrial Blue encloses it.
At LRV 58 vs 11, Accessible Beige is decisively the brighter choice.
At LRV 27 vs 11, Denim Drift is decisively the brighter choice.
French Gray reflects far more light (LRV 43 vs 11), opening up a space where Industrial Blue encloses it.
Industrial Blue reads slightly lighter (LRV 11 vs 4), a gap that shows most in low-lit rooms.
At LRV 55 vs 11, Tranquil Dawn is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 13 vs 11), so neither reads brighter in a room.
At LRV 44 vs 11, Hardwick White is decisively the brighter choice.
Pure White reflects far more light (LRV 84 vs 11), opening up a space where Industrial Blue encloses it.
At LRV 66 vs 11, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 11, Shoji White is decisively the brighter choice.
At LRV 83 vs 11, Snowbound is decisively the brighter choice.
Pigeon reflects far more light (LRV 51 vs 11), opening up a space where Industrial Blue encloses it.
Their light reflectance is nearly identical (LRV 12 vs 11), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 11 vs 8), so neither reads brighter in a room.
At LRV 68 vs 11, Skimming Stone is decisively the brighter choice.
Dix Blue reflects far more light (LRV 41 vs 11), opening up a space where Industrial Blue encloses it.
Their light reflectance is nearly identical (LRV 12 vs 11), so neither reads brighter in a room.
At LRV 45 vs 11, Saybrook Sage is decisively the brighter choice.
Pale Green reflects far more light (LRV 31 vs 11), opening up a space where Industrial Blue encloses it.
Industrial Blue reads slightly lighter (LRV 11 vs 7), a gap that shows most in low-lit rooms.