Objective vs City Loft
Objective is a Jotun color while City Loft comes from Sherwin-Williams. Hue-wise, Objective belongs to the greige-grey family and City Loft to the beige-greige family. At LRV 70 vs 50, City Loft will read as the brighter of the two — a 21-point gap that matters most in north-facing or low-light rooms. They share a warm quality — useful to know if you're layering them in the same space. At ΔE 11.1, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Objective vs City Loft in Real Spaces
5 real rooms side by side. Seeing Objective and City Loft in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. City Loft returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that City Loft will make the room feel meaningfully brighter than Objective would.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that City Loft will make the room feel meaningfully brighter than Objective would.
Home Office
In a home office, wall color sits in your peripheral vision for hours at a time, so temperature and undertone matter more than you might expect. The LRV gap is large enough that City Loft will make the room feel meaningfully brighter than Objective would.
Color Details
Objective vs City Loft Simulated Comparison
5 simulated room previews — drag the slider on each to see Objective on one side and City Loft on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Objective comparisons
See how Objective stacks up against other well-photographed colors across different brands and tones.
