Rural vs RAL 140-M

RuralJotunvsRAL 140-MRAL EffectΔE 4.9Noticeable difference

Rural (Jotun) and RAL 140-M (RAL Effect) come from different manufacturers. Both sit in the beige-greige family, which is useful context if you're narrowing within a single hue direction. The 3-point LRV gap — 35 for RAL 140-M vs 32 for Rural — means RAL 140-M will open up a space more effectively. ΔE 4.9 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.

Rural vs RAL 140-M in Real Spaces

1 real room side by side. Rural and RAL 140-M are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.

Kitchen

Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.

RuralJotun Rural kitchen color review

@lillemittalt

RAL 140-MRAL Effect 140-M kitchen review

@visualization

Color Details

Rural
Jotun · 12085
Hex#af957a
LRV32.3
BrandJotun
Number12085
Undertone
TemperatureWarm
BrightnessMedium
RAL 140-M
RAL Effect · RAL 140-M
Hex#B09E7E
LRV35.2
BrandRAL Effect
NumberRAL 140-M
Undertone
Temperature
BrightnessMedium

Rural vs RAL 140-M Simulated Comparison

5 simulated room previews — drag the slider on each to see Rural on one side and RAL 140-M on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Rural comparisons

See how Rural stacks up against other well-photographed colors across different brands and tones.

White Dove
Rural
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Rural
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Rural
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Rural is the lighter choice

Purbeck Stone
Rural
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone reads noticeably lighter

Evergreen Fog
Rural
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Nearly identical in tone

Mizzle
Rural
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle reads noticeably lighter

Agreeable Gray
Rural
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Accessible Beige
Rural
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Accessible Beige is the lighter choice

Denim Drift
Rural
Denim Drift
Dulux
Denim Drift
LRV 27

Rural reads slightly lighter

French Gray
Rural
French Gray
Farrow & Ball
French Gray
LRV 43

French Gray reads slightly lighter

Naval
Rural
Naval
Sherwin-Williams
Naval
LRV 4

Rural is the lighter choice

Tranquil Dawn
Rural
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn reads noticeably lighter

Bancha
Rural
Bancha
Farrow & Ball
Bancha
LRV 13

Rural reads noticeably lighter

Hardwick White
Rural
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Hardwick White reads slightly lighter

Pure White
Rural
Pure White
Sherwin-Williams
Pure White
LRV 84

Pure White is the lighter choice

Artichoke
Rural
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Rural reads slightly lighter

Balboa Mist
Rural
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Shoji White
Rural
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White is the lighter choice

Snowbound
Rural
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
Rural
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Rural reads noticeably lighter

Skimming Stone
Rural
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone is the lighter choice

Dix Blue
Rural
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Dix Blue reads slightly lighter

Calamine
Rural
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine is the lighter choice

Treron
Rural
Treron
Farrow & Ball
Treron
LRV 25

Rural reads slightly lighter

Vintage Vogue
Rural
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Rural reads noticeably lighter

Saybrook Sage
Rural
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Saybrook Sage reads noticeably lighter

Pale Green
Rural
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Nearly identical in tone

Pine Needle
Rural
Pine Needle
Dulux
Pine Needle
LRV 7

Rural is the lighter choice

Cement grey
Rural
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Rural reads slightly lighter

Guilford Green
Rural
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Guilford Green reads noticeably lighter