Serene Blue vs Pure White

Serene BlueJotunvsPure WhiteSherwin-WilliamsΔE 39.4Very different colors

Serene Blue is a Jotun color while Pure White comes from Sherwin-Williams. Serene Blue reads as blue-grey, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 22, Pure White will read as the brighter of the two — a 62-point gap that matters most in north-facing or low-light rooms. The tonal difference — Serene Blue's neutral character against Pure White's warm — becomes most visible against white trim or in morning light. At ΔE 39.4, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Serene Blue vs Pure White in Real Spaces

4 real rooms side by side. Seeing Serene Blue and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Serene BlueJotun 5490 living room paint review

@rutheart

Pure WhitePure White SW 7005 7005 living room

@mybudgetrecipes

Bedroom

Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Serene Blue would.

Serene BlueJotun Serene Blue bedroom color

@angelicas.hem

Pure White7005 bedroom painted in Sherwin-Williams Pure White

@mybudgetrecipes

Kitchen

Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Serene Blue would.

Serene BlueJotun Serene Blue kitchen color review

@ournestbuilding

Pure WhiteSherwin Williams Pure White 7005 kitchen cabinets

@mybudgetrecipes

Bathroom

Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Serene Blue would.

Serene BlueJotun Serene Blue bathroom picture

@villawiig

Pure WhiteWhite 7005 bathroom in Pure White by Sherwin Williams

@mybudgetrecipes

Color Details

Serene Blue
Jotun · 5490
Hex#798484
LRV22.0
BrandJotun
Number5490
Undertone
TemperatureNeutral
BrightnessDark
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Serene Blue vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Serene Blue on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Serene Blue comparisons

See how Serene Blue stacks up against other well-photographed colors across different brands and tones.

White Dove
Serene Blue
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Serene Blue
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Serene Blue
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Serene Blue reads noticeably lighter

Purbeck Stone
Serene Blue
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone is the lighter choice

Evergreen Fog
Serene Blue
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Evergreen Fog reads slightly lighter

Mizzle
Serene Blue
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle is the lighter choice

Agreeable Gray
Serene Blue
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Accessible Beige
Serene Blue
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Accessible Beige is the lighter choice

Denim Drift
Serene Blue
Denim Drift
Dulux
Denim Drift
LRV 27

Denim Drift reads slightly lighter

French Gray
Serene Blue
French Gray
Farrow & Ball
French Gray
LRV 43

French Gray reads noticeably lighter

Naval
Serene Blue
Naval
Sherwin-Williams
Naval
LRV 4

Serene Blue reads noticeably lighter

Tranquil Dawn
Serene Blue
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn is the lighter choice

Bancha
Serene Blue
Bancha
Farrow & Ball
Bancha
LRV 13

Serene Blue reads slightly lighter

Hardwick White
Serene Blue
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Hardwick White reads noticeably lighter

Artichoke
Serene Blue
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Nearly identical in tone

Balboa Mist
Serene Blue
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Shoji White
Serene Blue
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White is the lighter choice

Snowbound
Serene Blue
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
Serene Blue
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Serene Blue reads slightly lighter

Skimming Stone
Serene Blue
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone is the lighter choice

Dix Blue
Serene Blue
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Dix Blue reads noticeably lighter

Calamine
Serene Blue
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine is the lighter choice

Treron
Serene Blue
Treron
Farrow & Ball
Treron
LRV 25

Nearly identical in tone

Vintage Vogue
Serene Blue
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Serene Blue reads slightly lighter

Saybrook Sage
Serene Blue
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Saybrook Sage reads noticeably lighter

Pale Green
Serene Blue
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reads slightly lighter

Pine Needle
Serene Blue
Pine Needle
Dulux
Pine Needle
LRV 7

Serene Blue reads noticeably lighter

Cement grey
Serene Blue
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Nearly identical in tone

Guilford Green
Serene Blue
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Guilford Green is the lighter choice

Just Walnut
Serene Blue
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut is the lighter choice