Shade vs Artichoke
Where Shade belongs to Jotun's range, Artichoke is a Sherwin-Williams color. Shade reads as greige-grey, while Artichoke reads as grey — two distinct hue families, not close cousins. Shade (LRV 30) reflects noticeably more light than Artichoke (LRV 21), a difference of 9 points that becomes especially apparent in rooms with limited natural light. Shade runs warm while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 12.5, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Shade vs Artichoke in Real Spaces
3 real rooms side by side. Seeing Shade and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Shade will make the room feel meaningfully brighter than Artichoke would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Shade reflects noticeably more light off the walls, making the space read more open than Artichoke.
Color Details
Shade vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Shade on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Shade comparisons
See how Shade stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 30), opening up a space where Shade encloses it.
At LRV 52 vs 30, Purbeck Stone is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 30 vs 30), so neither reads brighter in a room.
At LRV 60 vs 30, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 30), opening up a space where Shade encloses it.
With LRVs of 30 and 27, the two reflect almost the same amount of light.
At LRV 43 vs 30, French Gray is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 30), opening up a space where Shade encloses it.
Hardwick White reflects far more light (LRV 44 vs 30), opening up a space where Shade encloses it.
At LRV 84 vs 30, Pure White is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 30), opening up a space where Shade encloses it.
Shoji White reflects far more light (LRV 74 vs 30), opening up a space where Shade encloses it.
Shade reflects far more light (LRV 30 vs 12), opening up a space where Pewter Green encloses it.
Shade reflects far more light (LRV 30 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 30), opening up a space where Shade encloses it.
Shade reflects far more light (LRV 30 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reflects far more light (LRV 45 vs 30), opening up a space where Shade encloses it.
Their light reflectance is nearly identical (LRV 31 vs 30), so neither reads brighter in a room.
At LRV 30 vs 7, Shade is decisively the brighter choice.