Timeless vs Upward
Where Timeless belongs to Jotun's range, Upward is a Sherwin-Williams color. Hue-wise, Timeless belongs to the beige-greige family and Upward to the blue family. Timeless (LRV 72) reflects noticeably more light than Upward (LRV 57), a difference of 15 points that becomes especially apparent in rooms with limited natural light. Timeless runs warm while Upward is decidedly cool, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 13.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Timeless vs Upward in Real Spaces
4 real rooms side by side. Seeing Timeless and Upward in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Timeless will make the room feel meaningfully brighter than Upward would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Timeless reflects noticeably more light off the walls, making the space read more open than Upward.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Timeless reflects noticeably more light off the walls, making the space read more open than Upward.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Timeless reflects noticeably more light off the walls, making the space read more open than Upward.
Color Details
Timeless vs Upward Simulated Comparison
5 simulated room previews — drag the slider on each to see Timeless on one side and Upward on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Timeless comparisons
See how Timeless stacks up against other well-photographed colors across different brands and tones.
