Velvet vs Artichoke
Where Velvet belongs to Jotun's range, Artichoke is a Sherwin-Williams color. Hue-wise, Velvet belongs to the beige family and Artichoke to the grey family. Velvet (LRV 52) reflects noticeably more light than Artichoke (LRV 21), a difference of 31 points that becomes especially apparent in rooms with limited natural light. Velvet runs warm while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 28.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Velvet vs Artichoke in Real Spaces
2 real rooms side by side. Seeing Velvet and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Velvet will make the room feel meaningfully brighter than Artichoke would.
Color Details
Velvet vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Velvet on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Velvet comparisons
See how Velvet stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 52, White Dove is decisively the brighter choice.
With LRVs of 52 and 52, the two reflect almost the same amount of light.
Velvet reflects far more light (LRV 52 vs 30), opening up a space where Evergreen Fog encloses it.
Agreeable Gray reads slightly lighter (LRV 60 vs 52), a gap that shows most in low-lit rooms.
A 5-point LRV gap (58 vs 52) makes Accessible Beige the marginally brighter of the two.
At LRV 52 vs 27, Velvet is decisively the brighter choice.
Velvet reads slightly lighter (LRV 52 vs 43), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 55 vs 52), so neither reads brighter in a room.
A 9-point LRV gap (52 vs 44) makes Velvet the marginally brighter of the two.
Pure White reflects far more light (LRV 84 vs 52), opening up a space where Velvet encloses it.
At LRV 66 vs 52, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 52, Shoji White is decisively the brighter choice.
At LRV 52 vs 12, Velvet is decisively the brighter choice.
At LRV 52 vs 8, Velvet is decisively the brighter choice.
At LRV 68 vs 52, Skimming Stone is decisively the brighter choice.
At LRV 52 vs 12, Velvet is decisively the brighter choice.
A 7-point LRV gap (52 vs 45) makes Velvet the marginally brighter of the two.
Velvet reflects far more light (LRV 52 vs 31), opening up a space where Pale Green encloses it.
Velvet reflects far more light (LRV 52 vs 7), opening up a space where Pine Needle encloses it.