Woad vs Pure White
Woad (Little Greene) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Woad belongs to the blue family and Pure White to the beige-greige family. The 72-point LRV gap — 84 for Pure White vs 12 for Woad — means Pure White will open up a space more effectively. Where Woad leans blue, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 57.8 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Woad vs Pure White in Real Spaces
2 real rooms side by side. Seeing Woad and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Woad.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Woad vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Woad on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Woad comparisons
See how Woad stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 12, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 12), opening up a space where Woad encloses it.
Evergreen Fog reflects far more light (LRV 30 vs 12), opening up a space where Woad encloses it.
Agreeable Gray reflects far more light (LRV 60 vs 12), opening up a space where Woad encloses it.
At LRV 58 vs 12, Accessible Beige is decisively the brighter choice.
At LRV 27 vs 12, Denim Drift is decisively the brighter choice.
French Gray reflects far more light (LRV 43 vs 12), opening up a space where Woad encloses it.
At LRV 55 vs 12, Tranquil Dawn is decisively the brighter choice.
At LRV 44 vs 12, Hardwick White is decisively the brighter choice.
At LRV 66 vs 12, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 12, Shoji White is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 12), so neither reads brighter in a room.
At LRV 68 vs 12, Skimming Stone is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 12), so neither reads brighter in a room.
At LRV 45 vs 12, Saybrook Sage is decisively the brighter choice.
Pale Green reflects far more light (LRV 31 vs 12), opening up a space where Woad encloses it.
Woad reads slightly lighter (LRV 12 vs 7), a gap that shows most in low-lit rooms.
Cement grey reflects far more light (LRV 24 vs 12), opening up a space where Woad encloses it.
Guilford Green reflects far more light (LRV 57 vs 12), opening up a space where Woad encloses it.
Just Walnut reflects far more light (LRV 72 vs 12), opening up a space where Woad encloses it.