S 4010-G10Y vs Pure White
S 4010-G10Y is a NCS color while Pure White comes from Sherwin-Williams. S 4010-G10Y reads as green-grey, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 28, Pure White will read as the brighter of the two — a 56-point gap that matters most in north-facing or low-light rooms. The tonal difference — S 4010-G10Y's neutral character against Pure White's warm — becomes most visible against white trim or in morning light. At ΔE 34.5, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
S 4010-G10Y vs Pure White in Real Spaces
2 real rooms side by side. Seeing S 4010-G10Y and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than S 4010-G10Y would.
Color Details
S 4010-G10Y vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see S 4010-G10Y on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 4010-G10Y comparisons
See how S 4010-G10Y stacks up against other well-photographed colors across different brands and tones.
