S 4010-Y50R vs Pure White
Where S 4010-Y50R belongs to NCS's range, Pure White is a Sherwin-Williams color. Both sit in the beige-greige family, which is useful context if you're narrowing within a single hue direction. Pure White (LRV 84) reflects noticeably more light than S 4010-Y50R (LRV 30), a difference of 54 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 34.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
S 4010-Y50R vs Pure White in Real Spaces
1 real room side by side. Seeing S 4010-Y50R and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than S 4010-Y50R would.
Color Details
S 4010-Y50R vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see S 4010-Y50R on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 4010-Y50R comparisons
See how S 4010-Y50R stacks up against other well-photographed colors across different brands and tones.
