S 5040-R vs Heart's Content
Where S 5040-R belongs to NCS's range, Heart's Content is a PPG color. These are both pink-reds, so the question isn't which hue to choose — it's where within pink-red to land. Heart's Content (LRV 17) reflects noticeably more light than S 5040-R (LRV 6), a difference of 11 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 20.7, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
S 5040-R vs Heart's Content Simulated Comparison
5 simulated room previews — drag the slider on each to see S 5040-R on one side and Heart's Content on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 5040-R comparisons
See how S 5040-R stacks up against other well-photographed colors across different brands and tones.
