S 5040-R vs Wild Strawberry
Where S 5040-R belongs to NCS's range, Wild Strawberry is a PPG color. Hue-wise, S 5040-R belongs to the pink-red family and Wild Strawberry to the pink family. Wild Strawberry (LRV 19) reflects noticeably more light than S 5040-R (LRV 6), a difference of 13 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 26.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
S 5040-R vs Wild Strawberry Simulated Comparison
5 simulated room previews — drag the slider on each to see S 5040-R on one side and Wild Strawberry on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 5040-R comparisons
See how S 5040-R stacks up against other well-photographed colors across different brands and tones.
