Bear Hug vs Pure White
Where Bear Hug belongs to PPG's range, Pure White is a Sherwin-Williams color. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. Pure White (LRV 84) reflects noticeably more light than Bear Hug (LRV 32), a difference of 52 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 34.2, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Bear Hug vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Bear Hug on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Bear Hug comparisons
See how Bear Hug stacks up against other well-photographed colors across different brands and tones.
