Va Va Voom vs Artichoke
Where Va Va Voom belongs to PPG's range, Artichoke is a Sherwin-Williams color. Va Va Voom reads as beige, while Artichoke reads as grey — two distinct hue families, not close cousins. Va Va Voom (LRV 46) reflects noticeably more light than Artichoke (LRV 21), a difference of 25 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 49.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Va Va Voom vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Va Va Voom on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Va Va Voom comparisons
See how Va Va Voom stacks up against other well-photographed colors across different brands and tones.
