Exclusive Plum vs Ripe Berry
Both from Sherwin-Williams's palette. Both sit in the grey family, which is useful context if you're narrowing within a single hue direction. Exclusive Plum (LRV 16) reflects noticeably more light than Ripe Berry (LRV 10), a difference of 6 points that becomes especially apparent in rooms with limited natural light. Exclusive Plum runs neutral while Ripe Berry is decidedly cool, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 10.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Exclusive Plum vs Ripe Berry Simulated Comparison
5 simulated room previews — drag the slider on each to see Exclusive Plum on one side and Ripe Berry on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Exclusive Plum comparisons
See how Exclusive Plum stacks up against other well-photographed colors across different brands and tones.
