Exclusive Plum vs Ripe Berry
Both from Sherwin-Williams's palette. Both sit in the grey family, which is useful context if you're narrowing within a single hue direction. Exclusive Plum (LRV 16) reflects noticeably more light than Ripe Berry (LRV 10), a difference of 6 points that becomes especially apparent in rooms with limited natural light. Exclusive Plum runs neutral while Ripe Berry is decidedly cool, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 10.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Exclusive Plum vs Ripe Berry Simulated Comparison
5 simulated room previews — drag the slider on each to see Exclusive Plum on one side and Ripe Berry on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Exclusive Plum comparisons
See how Exclusive Plum stacks up against other well-photographed colors across different brands and tones.
At LRV 69 vs 16, Ammonite is decisively the brighter choice.
White Dove reflects far more light (LRV 83 vs 16), opening up a space where Exclusive Plum encloses it.
Exclusive Plum reads slightly lighter (LRV 16 vs 6), a gap that shows most in low-lit rooms.
At LRV 52 vs 16, Purbeck Stone is decisively the brighter choice.
At LRV 30 vs 16, Evergreen Fog is decisively the brighter choice.
Mizzle reflects far more light (LRV 52 vs 16), opening up a space where Exclusive Plum encloses it.
At LRV 60 vs 16, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 16), opening up a space where Exclusive Plum encloses it.
Denim Drift reads slightly lighter (LRV 27 vs 16), a gap that shows most in low-lit rooms.
At LRV 43 vs 16, French Gray is decisively the brighter choice.
A 12-point LRV gap (16 vs 4) makes Exclusive Plum the marginally brighter of the two.
Tranquil Dawn reflects far more light (LRV 55 vs 16), opening up a space where Exclusive Plum encloses it.
Exclusive Plum reads slightly lighter (LRV 16 vs 13), a gap that shows most in low-lit rooms.
Hardwick White reflects far more light (LRV 44 vs 16), opening up a space where Exclusive Plum encloses it.
At LRV 84 vs 16, Pure White is decisively the brighter choice.
A 5-point LRV gap (21 vs 16) makes Artichoke the marginally brighter of the two.
Balboa Mist reflects far more light (LRV 66 vs 16), opening up a space where Exclusive Plum encloses it.
Shoji White reflects far more light (LRV 74 vs 16), opening up a space where Exclusive Plum encloses it.
Snowbound reflects far more light (LRV 83 vs 16), opening up a space where Exclusive Plum encloses it.
At LRV 51 vs 16, Pigeon is decisively the brighter choice.
Exclusive Plum reads slightly lighter (LRV 16 vs 12), a gap that shows most in low-lit rooms.
Exclusive Plum reads slightly lighter (LRV 16 vs 8), a gap that shows most in low-lit rooms.
Skimming Stone reflects far more light (LRV 68 vs 16), opening up a space where Exclusive Plum encloses it.
At LRV 41 vs 16, Dix Blue is decisively the brighter choice.
Exclusive Plum reads slightly lighter (LRV 16 vs 12), a gap that shows most in low-lit rooms.
Saybrook Sage reflects far more light (LRV 45 vs 16), opening up a space where Exclusive Plum encloses it.
At LRV 31 vs 16, Pale Green is decisively the brighter choice.