Iceberg vs Pure White
Both from Sherwin-Williams's palette. Hue-wise, Iceberg belongs to the blue family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Iceberg (LRV 76), a difference of 8 points that becomes especially apparent in rooms with limited natural light. Iceberg runs cool while Pure White is decidedly warm, which means they'll respond very differently to warm vs cool light sources. The ΔE 7.9 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Iceberg vs Pure White in Real Spaces
1 real room side by side. Iceberg and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Iceberg.
Color Details
Iceberg vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Iceberg on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.