Imagine vs Smart White

Both from Sherwin-Williams's palette. Imagine reads as grey, while Smart White reads as beige-pink — two distinct hue families, not close cousins. Smart White (LRV 72) reflects noticeably more light than Imagine (LRV 48), a difference of 24 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 13.2, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.