Merlot vs Pure White

MerlotSherwin-WilliamsvsPure WhiteSherwin-WilliamsΔE 70.5Very different colors

Merlot and Pure White come from the same Sherwin-Williams collection. Hue-wise, Merlot belongs to the pink family and Pure White to the beige-greige family. The 80-point LRV gap — 84 for Pure White vs 4 for Merlot — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 70.5 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.

Merlot vs Pure White in Real Spaces

1 real room side by side. Seeing Merlot and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Front Door

On a front door, the color is both the first and last thing you see — a context where even a modest tonal difference reads clearly. Pure White reflects noticeably more light off the walls, making the space read more open than Merlot.

Pure WhiteWhite 7005 front door with Pure White SW 7005

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Color Details

Merlot
Sherwin-Williams · 2704
LRV4.4
BrandSherwin-Williams
Number2704
Undertone
TemperatureWarm
BrightnessDark
Pure White
Sherwin-Williams · 7005
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Merlot vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Merlot on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Merlot comparisons

See how Merlot stacks up against other well-photographed colors across different brands and tones.

Ammonite
Merlot
Ammonite
Merlot
Farrow & Ball
Ammonite
LRV 69
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 69 vs 4, Ammonite is decisively the brighter choice.

White Dove
Merlot
White Dove
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

White Dove reflects far more light (LRV 83 vs 4), opening up a space where Merlot encloses it.

Iron Ore
Merlot
Iron Ore
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

With LRVs of 6 and 4, the two reflect almost the same amount of light.

Purbeck Stone
Merlot
Purbeck Stone
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 52 vs 4, Purbeck Stone is decisively the brighter choice.

Evergreen Fog
Merlot
Evergreen Fog
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 30 vs 4, Evergreen Fog is decisively the brighter choice.

Mizzle
Merlot
Mizzle
Merlot
Farrow & Ball
Mizzle
LRV 52
Sherwin-Williams
Merlot
2704 · LRV 4

Mizzle reflects far more light (LRV 52 vs 4), opening up a space where Merlot encloses it.

Agreeable Gray
Merlot
Agreeable Gray
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 60 vs 4, Agreeable Gray is decisively the brighter choice.

Accessible Beige
Merlot
Accessible Beige
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Accessible Beige reflects far more light (LRV 58 vs 4), opening up a space where Merlot encloses it.

Denim Drift
Merlot
Denim Drift
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Denim Drift reflects far more light (LRV 27 vs 4), opening up a space where Merlot encloses it.

French Gray
Merlot
French Gray
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 43 vs 4, French Gray is decisively the brighter choice.

Merlot
Naval
Merlot
Naval
Sherwin-Williams
Merlot
2704 · LRV 4
Sherwin-Williams
Naval
LRV 4

Their light reflectance is nearly identical (LRV 4 vs 4), so neither reads brighter in a room.

Tranquil Dawn
Merlot
Tranquil Dawn
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Tranquil Dawn reflects far more light (LRV 55 vs 4), opening up a space where Merlot encloses it.

Bancha
Merlot
Bancha
Merlot
Farrow & Ball
Bancha
LRV 13
Sherwin-Williams
Merlot
2704 · LRV 4

Bancha reads slightly lighter (LRV 13 vs 4), a gap that shows most in low-lit rooms.

Hardwick White
Merlot
Hardwick White
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Hardwick White reflects far more light (LRV 44 vs 4), opening up a space where Merlot encloses it.

Artichoke
Merlot
Artichoke
Merlot
Sherwin-Williams
Artichoke
LRV 21
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 21 vs 4, Artichoke is decisively the brighter choice.

Balboa Mist
Merlot
Balboa Mist
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Balboa Mist reflects far more light (LRV 66 vs 4), opening up a space where Merlot encloses it.

Merlot
Shoji White
Merlot
Shoji White
Sherwin-Williams
Merlot
2704 · LRV 4

Shoji White reflects far more light (LRV 74 vs 4), opening up a space where Merlot encloses it.

Merlot
Snowbound
Merlot
Snowbound
Sherwin-Williams
Merlot
2704 · LRV 4
Sherwin-Williams
Snowbound
LRV 83

Snowbound reflects far more light (LRV 83 vs 4), opening up a space where Merlot encloses it.

Pigeon
Merlot
Pigeon
Merlot
Farrow & Ball
Pigeon
LRV 51
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 51 vs 4, Pigeon is decisively the brighter choice.

Merlot
Pewter Green
Merlot
Pewter Green
Sherwin-Williams
Merlot
2704 · LRV 4

Pewter Green reads slightly lighter (LRV 12 vs 4), a gap that shows most in low-lit rooms.

Duck Green
Merlot
Duck Green
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Duck Green reads slightly lighter (LRV 8 vs 4), a gap that shows most in low-lit rooms.

Skimming Stone
Merlot
Skimming Stone
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Skimming Stone reflects far more light (LRV 68 vs 4), opening up a space where Merlot encloses it.

Dix Blue
Merlot
Dix Blue
Merlot
Farrow & Ball
Dix Blue
LRV 41
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 41 vs 4, Dix Blue is decisively the brighter choice.

Hicks' Blue
Merlot
Hicks' Blue
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Hicks' Blue vs Merlot

Slaked Lime Deep
Merlot
Slaked Lime Deep
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Slaked Lime Deep vs Merlot

Vintage Vogue
Merlot
Vintage Vogue
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Vintage Vogue reads slightly lighter (LRV 12 vs 4), a gap that shows most in low-lit rooms.

Livid
Merlot
Livid
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Livid vs Merlot

Saybrook Sage
Merlot
Saybrook Sage
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Saybrook Sage reflects far more light (LRV 45 vs 4), opening up a space where Merlot encloses it.

Pale Green
Merlot
Pale Green
Merlot
RAL ClassicClassic
Pale Green
LRV 31
Sherwin-Williams
Merlot
2704 · LRV 4

At LRV 31 vs 4, Pale Green is decisively the brighter choice.

Pine Needle
Merlot
Pine Needle
Merlot
Sherwin-Williams
Merlot
2704 · LRV 4

Their light reflectance is nearly identical (LRV 7 vs 4), so neither reads brighter in a room.