Pure White vs Chai
Where Pure White belongs to Sherwin-Williams's range, Chai is a Tikkurila color. Hue-wise, Pure White belongs to the beige-greige family and Chai to the beige family. Pure White (LRV 84) reflects noticeably more light than Chai (LRV 60), a difference of 24 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 17.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure White vs Chai Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure White on one side and Chai on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure White comparisons
See how Pure White stacks up against other well-photographed colors across different brands and tones.
