Pure White vs G304
Pure White (Sherwin-Williams) and G304 (Tikkurila) come from different manufacturers. Hue-wise, Pure White belongs to the beige-greige family and G304 to the beige-yellow family. Their light reflectance values are nearly the same — 84 vs 82 — so neither will read significantly brighter or darker than the other. A ΔE of 19.0 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure White vs G304 Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure White on one side and G304 on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure White comparisons
See how Pure White stacks up against other well-photographed colors across different brands and tones.
