Pure White vs Paper
Pure White (Sherwin-Williams) and Paper (Tikkurila) come from different manufacturers. Both sit in the beige-greige family, which is useful context if you're narrowing within a single hue direction. The 4-point LRV gap — 88 for Paper vs 84 for Pure White — means Paper will open up a space more effectively. A ΔE of 2.1 puts them in subtle territory — distinguishable in direct comparison, less so from across a room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Pure White vs Paper in Real Spaces
4 real rooms side by side. Pure White and Paper are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Paper reads slightly lighter here — a subtle but real difference in how open the space feels.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Paper has the edge in reflectance, which shows as a quiet sense of added space rather than an obvious contrast.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Paper has the edge in reflectance, which shows as a quiet sense of added space rather than an obvious contrast.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Paper has the edge in reflectance, which shows as a quiet sense of added space rather than an obvious contrast.
Color Details
Pure White vs Paper Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure White on one side and Paper on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure White comparisons
See how Pure White stacks up against other well-photographed colors across different brands and tones.
