Pure Earth vs Artichoke
Where Pure Earth belongs to Behr's range, Artichoke is a Sherwin-Williams color. Hue-wise, Pure Earth belongs to the beige-greige family and Artichoke to the grey family. Pure Earth (LRV 31) reflects noticeably more light than Artichoke (LRV 21), a difference of 10 points that becomes especially apparent in rooms with limited natural light. Pure Earth runs red while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 13.6, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure Earth vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Earth on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Earth comparisons
See how Pure Earth stacks up against other well-photographed colors across different brands and tones.
