Concord Ivory vs Velvet
Concord Ivory is a Benjamin Moore color while Velvet comes from Jotun. These are both beiges, so the question isn't which hue to choose — it's where within beige to land. At LRV 60 vs 52, Concord Ivory will read as the brighter of the two — a 8-point gap that matters most in north-facing or low-light rooms. The tonal difference — Concord Ivory's red character against Velvet's warm — becomes most visible against white trim or in morning light. At ΔE 10.9, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Concord Ivory vs Velvet in Real Spaces
2 real rooms side by side. Seeing Concord Ivory and Velvet in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Concord Ivory has the edge in reflectance, which shows as a quiet sense of added space rather than an obvious contrast.
Dining Room
Dining room light is typically the warmest in the house, which shifts both colors toward the red end of the spectrum compared to daylight. Concord Ivory reads slightly lighter here — a subtle but real difference in how open the space feels.
Color Details
Concord Ivory vs Velvet Simulated Comparison
5 simulated room previews — drag the slider on each to see Concord Ivory on one side and Velvet on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Concord Ivory comparisons
See how Concord Ivory stacks up against other well-photographed colors across different brands and tones.
A 9-point LRV gap (69 vs 60) makes Ammonite the marginally brighter of the two.
White Dove reflects far more light (LRV 83 vs 60), opening up a space where Concord Ivory encloses it.
Concord Ivory reflects far more light (LRV 60 vs 6), opening up a space where Iron Ore encloses it.
A 8-point LRV gap (60 vs 52) makes Concord Ivory the marginally brighter of the two.
At LRV 60 vs 30, Concord Ivory is decisively the brighter choice.
Concord Ivory reads slightly lighter (LRV 60 vs 52), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 60 vs 60), so neither reads brighter in a room.
With LRVs of 60 and 58, the two reflect almost the same amount of light.
Concord Ivory reflects far more light (LRV 60 vs 27), opening up a space where Denim Drift encloses it.
At LRV 60 vs 43, Concord Ivory is decisively the brighter choice.
At LRV 60 vs 4, Concord Ivory is decisively the brighter choice.
Concord Ivory reads slightly lighter (LRV 60 vs 55), a gap that shows most in low-lit rooms.
Concord Ivory reflects far more light (LRV 60 vs 13), opening up a space where Bancha encloses it.
Concord Ivory reflects far more light (LRV 60 vs 44), opening up a space where Hardwick White encloses it.
At LRV 84 vs 60, Pure White is decisively the brighter choice.
At LRV 60 vs 21, Concord Ivory is decisively the brighter choice.
Balboa Mist reads slightly lighter (LRV 66 vs 60), a gap that shows most in low-lit rooms.
Shoji White reflects far more light (LRV 74 vs 60), opening up a space where Concord Ivory encloses it.
Snowbound reflects far more light (LRV 83 vs 60), opening up a space where Concord Ivory encloses it.
A 9-point LRV gap (60 vs 51) makes Concord Ivory the marginally brighter of the two.
Concord Ivory reflects far more light (LRV 60 vs 12), opening up a space where Pewter Green encloses it.
Concord Ivory reflects far more light (LRV 60 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 60), a gap that shows most in low-lit rooms.
At LRV 60 vs 41, Concord Ivory is decisively the brighter choice.
Concord Ivory reflects far more light (LRV 60 vs 12), opening up a space where Vintage Vogue encloses it.
Concord Ivory reflects far more light (LRV 60 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 60 vs 31, Concord Ivory is decisively the brighter choice.