Simply White vs White Down
Both from Benjamin Moore's palette. Both sit in the beige-white family, which is useful context if you're narrowing within a single hue direction. Simply White (LRV 90) reflects noticeably more light than White Down (LRV 77), a difference of 13 points that becomes especially apparent in rooms with limited natural light. Both lean yellow, so they'll behave similarly in mixed or changing light conditions. The ΔE 6.5 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Simply White vs White Down in Real Spaces
2 real rooms side by side. Simply White and White Down are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Simply White will make the room feel meaningfully brighter than White Down would.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Simply White reflects noticeably more light off the walls, making the space read more open than White Down.
Color Details
Simply White vs White Down Simulated Comparison
5 simulated room previews — drag the slider on each to see Simply White on one side and White Down on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Simply White comparisons
See how Simply White stacks up against other well-photographed colors across different brands and tones.
