Plum's the Word vs Artichoke
Plum's the Word (Cloverdale Paint) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Plum's the Word belongs to the purple family and Artichoke to the grey family. The 44-point LRV gap — 65 for Plum's the Word vs 21 for Artichoke — means Plum's the Word will open up a space more effectively. A ΔE of 42.0 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Plum's the Word vs Artichoke in Real Spaces
3 real rooms side by side. Seeing Plum's the Word and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Plum's the Word reflects noticeably more light off the walls, making the space read more open than Artichoke.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Plum's the Word returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Plum's the Word returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Plum's the Word vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Plum's the Word on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Plum's the Word comparisons
See how Plum's the Word stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 65), opening up a space where Plum's the Word encloses it.
A 4-point LRV gap (69 vs 65) makes Ammonite the marginally brighter of the two.
Plum's the Word reflects far more light (LRV 65 vs 6), opening up a space where Iron Ore encloses it.
At LRV 65 vs 52, Plum's the Word is decisively the brighter choice.
At LRV 65 vs 30, Plum's the Word is decisively the brighter choice.
Plum's the Word reflects far more light (LRV 65 vs 52), opening up a space where Mizzle encloses it.
A 5-point LRV gap (65 vs 60) makes Plum's the Word the marginally brighter of the two.
Plum's the Word reads slightly lighter (LRV 65 vs 58), a gap that shows most in low-lit rooms.
Plum's the Word reflects far more light (LRV 65 vs 27), opening up a space where Denim Drift encloses it.
At LRV 65 vs 43, Plum's the Word is decisively the brighter choice.
At LRV 65 vs 4, Plum's the Word is decisively the brighter choice.
Plum's the Word reads slightly lighter (LRV 65 vs 55), a gap that shows most in low-lit rooms.
Plum's the Word reflects far more light (LRV 65 vs 13), opening up a space where Bancha encloses it.
Plum's the Word reflects far more light (LRV 65 vs 44), opening up a space where Hardwick White encloses it.
At LRV 84 vs 65, Pure White is decisively the brighter choice.
With LRVs of 66 and 65, the two reflect almost the same amount of light.
Shoji White reads slightly lighter (LRV 74 vs 65), a gap that shows most in low-lit rooms.
Snowbound reflects far more light (LRV 83 vs 65), opening up a space where Plum's the Word encloses it.
Plum's the Word reflects far more light (LRV 65 vs 12), opening up a space where Pewter Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 65), a gap that shows most in low-lit rooms.
At LRV 65 vs 41, Plum's the Word is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 68 vs 65), so neither reads brighter in a room.
At LRV 65 vs 25, Plum's the Word is decisively the brighter choice.
Plum's the Word reflects far more light (LRV 65 vs 12), opening up a space where Vintage Vogue encloses it.
Plum's the Word reflects far more light (LRV 65 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 65 vs 31, Plum's the Word is decisively the brighter choice.
At LRV 65 vs 7, Plum's the Word is decisively the brighter choice.
At LRV 65 vs 24, Plum's the Word is decisively the brighter choice.
A 8-point LRV gap (65 vs 57) makes Plum's the Word the marginally brighter of the two.
A 7-point LRV gap (72 vs 65) makes Just Walnut the marginally brighter of the two.