Joa's White vs Pure White
Where Joa's White belongs to Farrow & Ball's range, Pure White is a Sherwin-Williams color. Joa's White reads as beige-white, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Joa's White (LRV 64), a difference of 20 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 13.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Joa's White vs Pure White in Real Spaces
5 real rooms side by side. Seeing Joa's White and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Joa's White would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Color Details
Joa's White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Joa's White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Joa's White comparisons
See how Joa's White stacks up against other well-photographed colors across different brands and tones.
A 5-point LRV gap (69 vs 64) makes Ammonite the marginally brighter of the two.
White Dove reflects far more light (LRV 83 vs 64), opening up a space where Joa's White encloses it.
Joa's White reflects far more light (LRV 64 vs 6), opening up a space where Iron Ore encloses it.
A 12-point LRV gap (64 vs 52) makes Joa's White the marginally brighter of the two.
At LRV 64 vs 30, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 52), opening up a space where Mizzle encloses it.
A 3-point LRV gap (64 vs 60) makes Joa's White the marginally brighter of the two.
Joa's White reads slightly lighter (LRV 64 vs 58), a gap that shows most in low-lit rooms.
Joa's White reflects far more light (LRV 64 vs 27), opening up a space where Denim Drift encloses it.
At LRV 64 vs 43, Joa's White is decisively the brighter choice.
At LRV 64 vs 4, Joa's White is decisively the brighter choice.
Joa's White reads slightly lighter (LRV 64 vs 55), a gap that shows most in low-lit rooms.
Joa's White reflects far more light (LRV 64 vs 13), opening up a space where Bancha encloses it.
Joa's White reflects far more light (LRV 64 vs 44), opening up a space where Hardwick White encloses it.
At LRV 64 vs 21, Joa's White is decisively the brighter choice.
With LRVs of 66 and 64, the two reflect almost the same amount of light.
Shoji White reads slightly lighter (LRV 74 vs 64), a gap that shows most in low-lit rooms.
Snowbound reflects far more light (LRV 83 vs 64), opening up a space where Joa's White encloses it.
At LRV 64 vs 51, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 12), opening up a space where Pewter Green encloses it.
Joa's White reflects far more light (LRV 64 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 64), a gap that shows most in low-lit rooms.
At LRV 64 vs 41, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 12), opening up a space where Vintage Vogue encloses it.
Joa's White reflects far more light (LRV 64 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 64 vs 31, Joa's White is decisively the brighter choice.
At LRV 64 vs 7, Joa's White is decisively the brighter choice.