Joa's White vs Pure White
Where Joa's White belongs to Farrow & Ball's range, Pure White is a Sherwin-Williams color. Joa's White reads as beige-white, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Joa's White (LRV 64), a difference of 20 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 13.9, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Joa's White vs Pure White in Real Spaces
5 real rooms side by side. Seeing Joa's White and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Joa's White would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Pure White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Color Details
Joa's White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Joa's White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Joa's White comparisons
See how Joa's White stacks up against other well-photographed colors across different brands and tones.
