Icy Blue vs Serious Gray
Where Icy Blue belongs to Jotun's range, Serious Gray is a Sherwin-Williams color. These are both blue-greys, so the question isn't which hue to choose — it's where within blue-grey to land. Icy Blue (LRV 25) reflects noticeably more light than Serious Gray (LRV 23), a difference of 3 points that becomes especially apparent in rooms with limited natural light. Icy Blue runs cool while Serious Gray is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. The ΔE 3.9 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Icy Blue vs Serious Gray in Real Spaces
1 real room side by side. Icy Blue and Serious Gray are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Serious Gray brings more warmth to the space, while Icy Blue keeps things cooler and crisper.
Color Details
Icy Blue vs Serious Gray Simulated Comparison
5 simulated room previews — drag the slider on each to see Icy Blue on one side and Serious Gray on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Icy Blue comparisons
See how Icy Blue stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 25, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 25), opening up a space where Icy Blue encloses it.
Evergreen Fog reads slightly lighter (LRV 30 vs 25), a gap that shows most in low-lit rooms.
Agreeable Gray reflects far more light (LRV 60 vs 25), opening up a space where Icy Blue encloses it.
At LRV 58 vs 25, Accessible Beige is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 27 vs 25), so neither reads brighter in a room.
French Gray reflects far more light (LRV 43 vs 25), opening up a space where Icy Blue encloses it.
At LRV 55 vs 25, Tranquil Dawn is decisively the brighter choice.
At LRV 44 vs 25, Hardwick White is decisively the brighter choice.
Pure White reflects far more light (LRV 84 vs 25), opening up a space where Icy Blue encloses it.
At LRV 66 vs 25, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 25, Shoji White is decisively the brighter choice.
At LRV 25 vs 12, Icy Blue is decisively the brighter choice.
At LRV 25 vs 8, Icy Blue is decisively the brighter choice.
At LRV 68 vs 25, Skimming Stone is decisively the brighter choice.
At LRV 25 vs 12, Icy Blue is decisively the brighter choice.
At LRV 45 vs 25, Saybrook Sage is decisively the brighter choice.
Pale Green reads slightly lighter (LRV 31 vs 25), a gap that shows most in low-lit rooms.