Welcoming Red vs Artichoke
Where Welcoming Red belongs to Jotun's range, Artichoke is a Sherwin-Williams color. Hue-wise, Welcoming Red belongs to the pink-red family and Artichoke to the grey family. They have nearly identical light reflectance values (20 vs 21), so they'll read as similarly Dark in most lighting conditions. Welcoming Red runs warm while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 25.3, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Welcoming Red vs Artichoke in Real Spaces
5 real rooms side by side. Seeing Welcoming Red and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The temperature contrast between Welcoming Red and Artichoke is what sets these apart most in this context.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Welcoming Red brings more warmth to the space, while Artichoke keeps things cooler and crisper.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Welcoming Red brings more warmth to the space, while Artichoke keeps things cooler and crisper.
Home Office
The test for a home office color isn't how it looks in a quick glance — it's whether it still feels right after a full day of work. Welcoming Red brings more warmth to the space, while Artichoke keeps things cooler and crisper.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Welcoming Red brings more warmth to the space, while Artichoke keeps things cooler and crisper.
Color Details
Welcoming Red vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Welcoming Red on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Welcoming Red comparisons
See how Welcoming Red stacks up against other well-photographed colors across different brands and tones.
