Welcoming Red vs Shoji White
Welcoming Red is a Jotun color while Shoji White comes from Sherwin-Williams. Hue-wise, Welcoming Red belongs to the pink-red family and Shoji White to the beige-greige family. At LRV 74 vs 20, Shoji White will read as the brighter of the two — a 55-point gap that matters most in north-facing or low-light rooms. They share a warm quality — useful to know if you're layering them in the same space. At ΔE 43.7, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 7 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Welcoming Red vs Shoji White in Real Spaces
7 real rooms side by side. Seeing Welcoming Red and Shoji White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Shoji White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Shoji White will make the room feel meaningfully brighter than Welcoming Red would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Shoji White will make the room feel meaningfully brighter than Welcoming Red would.
Dining Room
Dining room light is typically the warmest in the house, which shifts both colors toward the red end of the spectrum compared to daylight. Shoji White reflects noticeably more light off the walls, making the space read more open than Welcoming Red.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Shoji White will make the room feel meaningfully brighter than Welcoming Red would.
Home Office
In a home office, wall color sits in your peripheral vision for hours at a time, so temperature and undertone matter more than you might expect. The LRV gap is large enough that Shoji White will make the room feel meaningfully brighter than Welcoming Red would.
Kitchen Cabinets
On cabinetry, undertone and temperature become more pronounced against countertops and hardware. The LRV gap is large enough that Shoji White will make the room feel meaningfully brighter than Welcoming Red would.
Color Details
Welcoming Red vs Shoji White Simulated Comparison
5 simulated room previews — drag the slider on each to see Welcoming Red on one side and Shoji White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Welcoming Red comparisons
See how Welcoming Red stacks up against other well-photographed colors across different brands and tones.
At LRV 69 vs 20, Ammonite is decisively the brighter choice.
White Dove reflects far more light (LRV 83 vs 20), opening up a space where Welcoming Red encloses it.
Welcoming Red reflects far more light (LRV 20 vs 6), opening up a space where Iron Ore encloses it.
At LRV 52 vs 20, Purbeck Stone is decisively the brighter choice.
A 11-point LRV gap (30 vs 20) makes Evergreen Fog the marginally brighter of the two.
Mizzle reflects far more light (LRV 52 vs 20), opening up a space where Welcoming Red encloses it.
At LRV 60 vs 20, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 20), opening up a space where Welcoming Red encloses it.
Denim Drift reads slightly lighter (LRV 27 vs 20), a gap that shows most in low-lit rooms.
At LRV 43 vs 20, French Gray is decisively the brighter choice.
At LRV 20 vs 4, Welcoming Red is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 20), opening up a space where Welcoming Red encloses it.
Welcoming Red reads slightly lighter (LRV 20 vs 13), a gap that shows most in low-lit rooms.
Hardwick White reflects far more light (LRV 44 vs 20), opening up a space where Welcoming Red encloses it.
At LRV 84 vs 20, Pure White is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 21 vs 20), so neither reads brighter in a room.
Balboa Mist reflects far more light (LRV 66 vs 20), opening up a space where Welcoming Red encloses it.
Snowbound reflects far more light (LRV 83 vs 20), opening up a space where Welcoming Red encloses it.
At LRV 51 vs 20, Pigeon is decisively the brighter choice.
Welcoming Red reads slightly lighter (LRV 20 vs 12), a gap that shows most in low-lit rooms.
Welcoming Red reads slightly lighter (LRV 20 vs 8), a gap that shows most in low-lit rooms.
Skimming Stone reflects far more light (LRV 68 vs 20), opening up a space where Welcoming Red encloses it.
At LRV 41 vs 20, Dix Blue is decisively the brighter choice.
Welcoming Red reads slightly lighter (LRV 20 vs 12), a gap that shows most in low-lit rooms.
Saybrook Sage reflects far more light (LRV 45 vs 20), opening up a space where Welcoming Red encloses it.
A 12-point LRV gap (31 vs 20) makes Pale Green the marginally brighter of the two.
At LRV 20 vs 7, Welcoming Red is decisively the brighter choice.